Coljuegos had modified resolution 20214000036784 of December 16, 2021, which extended the deadline for the responsible gaming policy to come into force until April 16, 2024.

On a second occasion, on Tuesday, April 16, 2024, it extended the deadline until August 1, 2024, according to resolution 20244000007624.

For the third time, Coljuegos extends the deadline, this time until September 30, 2024. The modalities of localized, novel and novel online games under Law 643 of 2001, for which the regulations issued by Coljuegos are mandatory for all operators in the national territory, especially those related to the mechanisms to avoid prohibited practices, such as offering games to children and adolescents, people with mental disabilities and those that affect the health of players, must implement and comply with the provisions on responsible gaming.

The sports betting market has had a good year. According to estimates by the Colombian Federation of Gambling Entrepreneurs in Colombia there was an increase of between 30 and 40% in sports betting, thanks to the enthusiasm of fans and the wide range of regulated companies that provide these services.

Until April 2024, according to the association, online betting transferred 117,068 million pesos to the health sector, and in all of 2023 this figure reached 846,000 million pesos. Currently, there are 15 authorized platforms that operate within the established legal framework, “each one has complied with strict standards of security, transparency and social responsibility, thus guaranteeing a fair and protected gaming environment for all users,” said Evert Montero, president of Fecoljuegos.

The most prominent players in this industry are BetPlay, WPlay, Codere, Betsson, Yajuego and Rushbet. The strength they have gained has been such that a report developed by Seenka detailed how sports betting houses in Colombia increased their advertising presence on television in the context of the Copa América and the Olympics.

For the final of the soccer tournament held in the United States, 41 brands from 20 industries were registered on the different channels that broadcast the matches. Caracol and RCN were the Colombian channels with the highest number of advertisers, accumulating a total of 5,701 seconds of advertising. RCN led in the number of brands and advertising seconds, with 28 brands and 3,617 seconds, surpassing Caracol, which had 23 brands and 2,084 seconds.

While Betsson and Betplay shared almost half of the advertising seconds. The rest of the entities in this category represented only 0.8% of the total. Although this year there were competitions in different sports, the crown of online betting goes to football with 85% of the market in Colombia.

“The Copa América, the final stages of the Champions League, and the matches of the local leagues and the main European leagues such as Serie A, the Premier, La Liga and the Bundesliga are the events in which Colombians bet the most.”

The Consumer League CON-SUMMA filed a complaint with the Superintendency of Industry and Commerce (SIC) for the video of the song ‘El ritmo que nos une’, by Ryan Castro, which was the ‘anthem’ of the Copa América for Colombian fans. CON-SUMMA argued that “in said video, the singer Ryan Castro, several players of the Colombian National Team and a group of Colombian fans are shown singing and celebrating, among them several minors.

For its part, the Gelsa Group, behind chance, Super Astro, Raspa Todo, Loterías and the Betplay collection, assures that the latter is the business that is growing the most, with a 25% increase in sales and a market share close to 60% at the national level.

The Internal Revenue Service (SRI) already has the registry of sports betting operators in Ecuador. According to the director of the entity, Damián Larco, there are currently 65 taxpayers who are already registered, two are foreign companies and 63 are domiciled in Ecuador, however, the universe is larger.

As of July 1, Ecuador implemented the single income tax for sports betting operators. It taxes the income of operators who are both residents and non-residents in Ecuador at a rate of 15 percent.

The race begins in Ecuador for the "sports", only 7 registered.

This tax arose with the Organic Law Decree for the Strengthening of the Family Economy, the latest tax reform applied by the government of Guillermo Lasso.

According to Damián Larco, the IP address of companies that have not registered in the registry will be suspended or blocked.

The Supreme Court of Santiago declared admissible the appeal filed by the Lotería de Concepción, which accused various telecommunications companies of not blocking access to websites of illegal betting houses and casinos in the country.

In its ruling last Friday, August 23, the Court stated that “... pursuant to the provisions of article 20 of the Political Constitution of the Republic and in the Agreed Order of this Court on the matter... it is declared that the appeal for protection filed is admissible, and must be given the corresponding processing."

The appeal for protection filed by the Lotería de Concepción is directed at the companies Claro Chile, Entel, GTD, Telefónica Chile, WOM and VTR, for allowing access to illegal betting house and casino sites such as: Betsson, Betway, Betano, Coolbet, Juegalo, Rojabet, MiCasino, among others.

"This ruling sets a very important precedent and establishes that all companies that provide services to illegal activities are acting illegally and arbitrarily," said the Lotería de Concepción.

They also stressed that this ruling not only affects internet providers, but also other services that currently support these illegal sites, such as media outlets and payment methods. Finally, the general manager of the Lotería de Concepción, Mario Parada, reaffirmed his commitment to responsible gaming, recalling that "the Lotería de Concepción has the highest certification from the World Lottery Association (WLA) in this area."

The Board of Directors of Coljuegos issued Agreement 07 of 2024, through which the regulation of the new type of game called Keno was defined. With the entry into operation of this new game, it is expected to transfer approximately usd121millions for health in the next five years.

Coljuegos is working on the preparation of the documents that are part of the pre-contractual stage to open a public tender that allows the selection of future game operators in the country. “To guarantee transparency in the process and the plurality of bidders, the board of directors of Coljuegos has left open the possibility that there may be one or several Keno operators in one or several regions of the national territory.

. In addition, of the total sales, operators will pay Coljuegos between 15% and 17% for exploitation rights, plus 1% for administration costs. Players will be able to purchase tickets through physical points or digital marketing channels.

Each bet can be between 0.25c and a maximum of usd 5. oo and the maximum prize that a player can win will be up to usd 40Millions. Another feature that makes Keno attractive to players is the frequency of the draws, as these will be held from Sunday to Sunday in a period of between 6 and 10 minutes.

Thus, between 144 and 240 draws can be held daily (depending on the frequency chosen by the operator) and they will be transmitted via streaming.