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  Coljuegos seeks a transparent sector with a sense of social responsibility 




Coljuegos seeks a transparent sector with a sense of social responsibility
Publicado: 2016-12-09

Coljuegos updates strategies. All companies must have a plan that guides the direction of their goals; Our editorial team has reviewed the strategic plan of Coljuegos for the next two years and shows you the most relevant.

This analysis shows the interest of Coljuegos to grow the industry of gambling, using comparisons with countries around the world. Coljuegos also claims to be an entity that has positively impacted gaming sector since its creation in 2012, achieving an average and sustained growth of 14.7%.

Despite this effect, the challenge continues being great since the legal bets in Colombia are estimated at about US $ 74 per capita, a figure that is very little compared to countries such as Peru, where US $ 162 per capita is reached. Throughout this projection Coljuegos recognizes that it must be updated in technological trends, new and changing tastes of future generations, including a strong work for legality in the country.

In order to finish with about 40% of the illegal operation that is estimated in Colombia, the entity will bet on strengthening the industry through constant innovation, efficiency in responses to operators and inclusion of best practices in operations, With the aim of generating a sector that works under principles of transparency and social responsibility.

The share of the Gaming sector in GDP for the year 2015 was 2.2%, together with a growth of the same sector as GDP (3.7% and 3.1%, respectively). For which Coljuegos understands its importance and raises three objectives:

  • Political: Tensions between territorial competitions and those of Coljuegos by new games or modifications.
  • Economic: investing in gaming by less than the average of countries like Peru and well below countries like Spain.
  • Social: reputation of the sector and because the sector is growing accentuates social risks such as compulsive gambling and underage gambling.

What plans to achieve through 6 strategies:

1. Strategic Marketing: Developing JSA Laboratory (University Innovation Contest)

2. Culture of legality: territorial approach, population and normative changes.


3. Partnerships and strengthening of the sector
: Institutional articulations for the fulfillment of objectives, Training and responsible games.

4. Quality and Organizational Culture

5. Information and Knowledge Management: Knowledge Roulette (Information and knowledge management system and innovation route).

6. Communication: Improvement of internal and external institutional communication.

Finally, Coljuegos recognizes its weaknesses which it exposes in its SWOT of the strategic plan 2015-2018, which is shown below:

WEAKNESSES:

• Operating efficiency

• Reaches in the control of illegality

•Organizational culture

• Technological integration

• Communication (internal and external)

•Budget

OPPORTUNITIES:

• Control of illegality and management of legality

• Improve the image of the sector and the entity

• Unification of the sector

•Institutional strengthening

• Innovation and development of new games

• Increased health rents

• Professionalize the sector

• Attraction of investment

STRENGTHS:

•Human Resources

• Relational awareness

• Work environment

• Working under pressure

THREATS:

• Non-opening of the sector to innovation

• Political conjuncture

• Illegality and crime

• Access to banking

• Access to the insurance sector

• Pressure on results from the government

• Operator pressure

 

 

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Caixa Econômica Board postpones decision on lottery transfer. 

Coljuegos seeks a transparent sector with a sense of social responsibility

The Board of Directors of Caixa Econômica Federal postpones the decision on the transfer of lottery service operations to its subsidiary.

The reason was the pressure exerted by employees. Employees fear that this measure will be the first step towards privatization. The sale of a subsidiary requires approval from the National Congress, but employees believe it is easier to approve the sale of part of the company than the complete privatization of Caixa.

Fabiana Uehara, director of the Brasília Bank Workers Union, elected to represent employees on the Board of Directors, expressed concern about the situation:

 

 

I think the government is not aware of what is happening. This agenda must be withdrawn”, claiming that the government may not be aware of the consequences. After an intense discussion, they postponed the decision.

Political influence

The influence of the president of the Chamber of Deputies, Arthur Lira, was also addressed. According to ICL Notícias, Lira managed to influence the replacement of the person responsible for the electronic sports betting area at Caixa.

 

 

According to journalist Letícia Casado, from UOL, since 2023, Lira has exerted strong pressure on Haddad on issues related to the online betting sector.

To avoid friction with the federal government, the minister would have given in to pressure from Lira and replaced the person responsible for the aforementioned area.






Coljuegos wants the complaint to be expanded, but it is not investigated. 

Coljuegos seeks a transparent sector with a sense of social responsibility

A couple of weeks ago, the club's top leader, César Guzmán, made public several complaints about illegal bets that were affecting the team's performance and although he made it clear that the authorities were already in the process of investigating the facts, he recently confirmed that These are not progressing as expected.

 


 

 

 

 

In statements with Zona Libre de Humo, Guzmán affirmed that members of the team are still being “stalked” by criminals who seek to make a good economic profit through betting and that although they have managed to take disciplinary actions with those who are involved in these acts , the entire FPC scenario is being affected by this panorama.

 

Colombia, betting increased its level of influence in sports and match fixing.”

 

Without a doubt, betting has had an influence on the FPC. The team has been permeated by criminal gangs on the subject of betting, approaching the players. At the internal level, the due determinations were made in the disciplinary part with the people involved in this betting issue,” Guzmán assured.

 

And then what does Dimayor do?

 

 

Dimayor President Fernando Jaramillo

 

"This investigation is being carried out, it is not easy from the evidentiary point of view, it is not easy with the elements that as a disciplinary commission we have to have an investigation of these characteristics, but we have relied on the Prosecutor's Office, the Police, the judicial police and also Interpol because it is a transnational crime.”

 

The Dimayor has no interference in the world of betting, because our obligation and commitment consist solely of the development of the FPC's competencies,” stated its president.






Coljuegos, street machines, a business opportunity for Colombia. 

Coljuegos seeks a transparent sector with a sense of social responsibility

The company that manages the income monopoly of games of luck and chance issued a resolution through which it seeks that small merchants who have electronic slot machines (MET) operating without the respective authorization of Coljuegos can legalize their operation.

 

 

According to the president of the entity, Marco Emilio Hincapié, this strategy aims to promote legal betting and the formalization of nearly 100,000 slot machines that operate in Colombian territory without complying with the requirements of the law.

 

“In addition to the operations to seize machines and destroy them later, we are telling people that, in accordance with the 'Total Peace' program of our president Gustavo Petro, we formalize the electronic slot machines that, for the moment, may be operating without authorization,” said Hincapié.

 

On the other hand, it is important to mention that METS owners who continue operating without authorization could incur fines that amount to 80 monthly legal minimum wages (about $104 million) for each of the machines. Furthermore, this activity constitutes a crime contemplated in article 312 of the Penal Code, which refers to the illicit exercise of monopolistic activity for profit.






Online betting’s in Chile, continues to advance. 

Coljuegos seeks a transparent sector with a sense of social responsibility

Although the legal situation for online bookmakers and casinos in Peru and Chile has been similar for many years, the Peruvian government worked diligently to achieve the passage of online gambling legislation. Meanwhile, the Chilean government continues to evaluate this aspect in collaboration with various commissions, such as Finance, Sports and Economy.


 

Legislation in Chile continues to advance, and is expected to come to fruition in the coming months. At the moment, the sector is going through a difficult time, both for betting houses and users. Through a Court ruling, online sports betting houses in Chile were declared illegal, resulting in the blocking of multiple sites and the cancellation of sponsorship contracts.






Bingo operators will report sales and transfers in real time in Colombia. 

Coljuegos seeks a transparent sector with a sense of social responsibility

From this past March 1st, Coljuegos will activate a new technological tool that will allow real-time control of health sales and transfers carried out by game operators located in the bingo mode.

 

According to the president of Coljuegos, Marco Emilio Hincapié, this new system is part of the technological modernization strategies implemented by the entity, by which means it is intended to have greater surveillance of the resources coming from the games of luck and chance, as well as of the transfers that are carried out for the health of Colombians.

With this new technological tool, the 90 bingo operators in the national territory will be able to report in real time on the entire operation of their games. This way, we can always know the real value of sales and the corresponding percentage of transfers to health”, says Hincapié.

 

Accordingly, the president of the entity highlighted that this new system will represent a tax benefit for bingo operators, whenever transfers will now be carried out based on real sales.

 

Of the total collected, each operator must transfer 12% of gross income to health. This represents a tax benefit, since, until closing, the transfers were calculated on the total number of available funds, but not on sales”, added the president.

 

Ineffectiveness and politicization of Coljuegos is leading to bankruptcy of casino operators in Colombia.

 

It is worth noting that, during 2023, local games, including bingo, transferred around $343,330 million to the health of Colombians, and generated around $215,063 million per VAT concept.





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