{"id":14866,"date":"2026-01-19T08:30:00","date_gmt":"2026-01-19T13:30:00","guid":{"rendered":"https:\/\/www.mundovideo.com.co\/en\/?post_type=america&#038;p=14866"},"modified":"2026-01-19T07:26:41","modified_gmt":"2026-01-19T12:26:41","slug":"google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out","status":"publish","type":"america","link":"https:\/\/www.mundovideo.com.co\/en\/america\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out\/","title":{"rendered":"Google opens Ads to federally regulated prediction markets on Jan. 21, with Nevada carved out"},"content":{"rendered":"\n<p>Google will begin allowing <strong>U.S. advertising for \u201cPrediction Markets\u201d<\/strong> on <strong>January 21, 2026<\/strong>, marking a major shift in how event-based markets can acquire customers across Search, Display and YouTube inventory. Under Google\u2019s updated policy, prediction markets are defined as platforms that <strong>list or provide customer access to \u201cExchange-Listed Event Contracts\u201d<\/strong> tied to <strong>economics, sports, or current events<\/strong>\u2014and they will be treated under a <strong>financial-product framework<\/strong>, not standard gambling ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.mundovideo.com.co\/mve-ads\/?lang=en\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"727\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/impactful-accelerate-your-brand-with-mundovideo-ads.jpg\" alt=\"\" class=\"wp-image-14348\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/impactful-accelerate-your-brand-with-mundovideo-ads.jpg 1000w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/impactful-accelerate-your-brand-with-mundovideo-ads-300x218.jpg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/impactful-accelerate-your-brand-with-mundovideo-ads-768x558.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>Eligibility is narrow: only <strong>federally regulated entities<\/strong> can advertise. Google says ads may run only for (1) <strong>CFTC-regulated Designated Contract Markets (DCMs)<\/strong> whose primary business is listing eligible event contracts, or (2) <strong>NFA-registered brokers<\/strong> that provide access to eligible contracts listed by a qualifying DCM. Advertisers must also <strong>apply for Google certification<\/strong> and comply with applicable laws, financial regulations, and Google\u2019s broader ad policies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out2.jpg\" alt=\"\" class=\"wp-image-14867\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out2.jpg 1000w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out2-300x180.jpg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out2-768x461.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.mundovideo.com.co\/en\/america\/nyse-owner-ice-to-invest-2-billion-in-polymarket-as-prediction-markets-go-mainstream\/\" target=\"_blank\" rel=\"noreferrer noopener\">NYSE owner ICE to invest $2 billion in Polymarket as prediction markets go mainstream<\/a><\/p>\n\n\n\n<p>One detail drawing industry attention is geographic scope: the policy permits nationwide targeting <strong>except Nevada<\/strong>\u2014a notable contrast to the <strong>state-by-state patchwork<\/strong> that typically governs sportsbook and casino advertising on major platforms.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mundovideo.com.co\/en\/america\/prediction-markets-disrupt-traditional-betting-raising-alarms-in-tribal-jurisdictions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prediction markets disrupt traditional betting, raising alarms in tribal jurisdictions<\/a><\/p>\n\n\n\n<p>The change is widely viewed as a direct tailwind for regulated platforms such as <strong>Kalshi<\/strong>, which operates under CFTC oversight as an event-contracts venue. Coverage has also highlighted <strong>Polymarket<\/strong> in the broader \u201cprediction markets\u201d conversation, but Google\u2019s eligibility language hinges on <strong>federal regulation and certification<\/strong>, meaning access to ads will depend on meeting the CFTC\/NFA criteria.<\/p>\n\n\n\n<p>Google is not opening the door to everything: the company reiterates that <strong>binary options and fixed-return contracts<\/strong> remain prohibited under its rules, reinforcing a bright line between CFTC-style event contracts and products Google deems inherently high-risk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google will begin allowing U.S. advertising for \u201cPrediction Markets\u201d on January 21, 2026, marking a major shift in how event-based markets can acquire customers across Search, Display and YouTube inventory. Under Google\u2019s updated policy, prediction markets are defined as platforms that list or provide customer access to \u201cExchange-Listed Event Contracts\u201d tied to economics, sports, or [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14868,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[1458,4970,3593,4891,4934,4899,105],"class_list":{"0":"post-14866","1":"america","2":"type-america","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria","8":"tag-america","9":"tag-cftc","10":"tag-google","11":"tag-kalshi","12":"tag-polymarket","13":"tag-prediction-markets","14":"tag-sports-betting","15":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google opens Ads to federally regulated prediction markets on Jan. 21, with Nevada carved out - Mundo Video Entertainment | Casino News in Latin America and the World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mundovideo.com.co\/en\/america\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google opens Ads to federally regulated prediction markets on Jan. 21, with Nevada carved out - Mundo Video Entertainment | Casino News in Latin America and the World\" \/>\n<meta property=\"og:description\" content=\"Google will begin allowing U.S. advertising for \u201cPrediction Markets\u201d on January 21, 2026, marking a major shift in how event-based markets can acquire customers across Search, Display and YouTube inventory. Under Google\u2019s updated policy, prediction markets are defined as platforms that list or provide customer access to \u201cExchange-Listed Event Contracts\u201d tied to economics, sports, or [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mundovideo.com.co\/en\/america\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out\/\" \/>\n<meta property=\"og:site_name\" content=\"Mundo Video Entertainment | Casino News in Latin America and the World\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"583\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/america\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out\/\",\"url\":\"https:\/\/www.mundovideo.com.co\/en\/america\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out\/\",\"name\":\"Google opens Ads to federally regulated prediction markets on Jan. 21, with Nevada carved out - Mundo Video Entertainment | Casino News in Latin America and the World\",\"isPartOf\":{\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/america\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/america\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out.jpg\",\"datePublished\":\"2026-01-19T13:30:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/america\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mundovideo.com.co\/en\/america\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/america\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out\/#primaryimage\",\"url\":\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out.jpg\",\"contentUrl\":\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out.jpg\",\"width\":1000,\"height\":583},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/america\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.mundovideo.com.co\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Americas\",\"item\":\"https:\/\/www.mundovideo.com.co\/en\/america\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google opens Ads to federally regulated prediction markets on Jan. 21, with Nevada carved out\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/#website\",\"url\":\"https:\/\/www.mundovideo.com.co\/en\/\",\"name\":\"Mundo Video Entertainment | Casino News in Latin America and the World\",\"description\":\"Gambling news\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mundovideo.com.co\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google opens Ads to federally regulated prediction markets on Jan. 21, with Nevada carved out - Mundo Video Entertainment | Casino News in Latin America and the World","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mundovideo.com.co\/en\/america\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out\/","og_locale":"en_US","og_type":"article","og_title":"Google opens Ads to federally regulated prediction markets on Jan. 21, with Nevada carved out - Mundo Video Entertainment | Casino News in Latin America and the World","og_description":"Google will begin allowing U.S. advertising for \u201cPrediction Markets\u201d on January 21, 2026, marking a major shift in how event-based markets can acquire customers across Search, Display and YouTube inventory. Under Google\u2019s updated policy, prediction markets are defined as platforms that list or provide customer access to \u201cExchange-Listed Event Contracts\u201d tied to economics, sports, or [&hellip;]","og_url":"https:\/\/www.mundovideo.com.co\/en\/america\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out\/","og_site_name":"Mundo Video Entertainment | Casino News in Latin America and the World","og_image":[{"width":1000,"height":583,"url":"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mundovideo.com.co\/en\/america\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out\/","url":"https:\/\/www.mundovideo.com.co\/en\/america\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out\/","name":"Google opens Ads to federally regulated prediction markets on Jan. 21, with Nevada carved out - Mundo Video Entertainment | Casino News in Latin America and the World","isPartOf":{"@id":"https:\/\/www.mundovideo.com.co\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mundovideo.com.co\/en\/america\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out\/#primaryimage"},"image":{"@id":"https:\/\/www.mundovideo.com.co\/en\/america\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out.jpg","datePublished":"2026-01-19T13:30:00+00:00","breadcrumb":{"@id":"https:\/\/www.mundovideo.com.co\/en\/america\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mundovideo.com.co\/en\/america\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mundovideo.com.co\/en\/america\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out\/#primaryimage","url":"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out.jpg","contentUrl":"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/01\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out.jpg","width":1000,"height":583},{"@type":"BreadcrumbList","@id":"https:\/\/www.mundovideo.com.co\/en\/america\/google-opens-ads-to-federally-regulated-prediction-markets-on-jan-21-with-nevada-carved-out\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.mundovideo.com.co\/en\/"},{"@type":"ListItem","position":2,"name":"Americas","item":"https:\/\/www.mundovideo.com.co\/en\/america\/"},{"@type":"ListItem","position":3,"name":"Google opens Ads to federally regulated prediction markets on Jan. 21, with Nevada carved out"}]},{"@type":"WebSite","@id":"https:\/\/www.mundovideo.com.co\/en\/#website","url":"https:\/\/www.mundovideo.com.co\/en\/","name":"Mundo Video Entertainment | Casino News in Latin America and the World","description":"Gambling news","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mundovideo.com.co\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/america\/14866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/america"}],"about":[{"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/types\/america"}],"author":[{"embeddable":true,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/comments?post=14866"}],"version-history":[{"count":1,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/america\/14866\/revisions"}],"predecessor-version":[{"id":14869,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/america\/14866\/revisions\/14869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/media\/14868"}],"wp:attachment":[{"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/media?parent=14866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/categories?post=14866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/tags?post=14866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}