{"id":15913,"date":"2026-04-21T08:30:00","date_gmt":"2026-04-21T13:30:00","guid":{"rendered":"https:\/\/www.mundovideo.com.co\/en\/?post_type=america&#038;p=15913"},"modified":"2026-04-20T20:46:32","modified_gmt":"2026-04-21T01:46:32","slug":"canada-moves-to-curb-betting-ads-in-cad-82-7b-market","status":"publish","type":"america","link":"https:\/\/www.mundovideo.com.co\/en\/america\/canada-moves-to-curb-betting-ads-in-cad-82-7b-market\/","title":{"rendered":"Canada moves to curb betting ads in CAD 82.7B market"},"content":{"rendered":"\n<p>Canada is moving closer to federal control over sports betting advertising with the progress of <strong>Bill S-211, the National Framework on Sports Betting Advertising Act<\/strong>, a proposal that passed the Senate on <strong>October 21, 2025<\/strong> and is currently at <strong>second reading in the House of Commons as of April 15, 2026<\/strong>, with a vote expected on <strong>April 22, 2026<\/strong>. The initiative is sponsored by Senator <strong>Marty Deacon<\/strong> and aims to establish a <strong>mandatory national framework<\/strong> governing betting advertising exposure.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.mundovideo.com.co\/mve-ads\/?lang=en\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"575\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/mundo-video-ads-to-attend-g2e-las-vegas-2025-to-strengthen-partnerships-and-boost-brand-visibility-in-the-gaming-industry3.jpg\" alt=\"\" class=\"wp-image-14037\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/mundo-video-ads-to-attend-g2e-las-vegas-2025-to-strengthen-partnerships-and-boost-brand-visibility-in-the-gaming-industry3.jpg 1000w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/mundo-video-ads-to-attend-g2e-las-vegas-2025-to-strengthen-partnerships-and-boost-brand-visibility-in-the-gaming-industry3-300x173.jpg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/mundo-video-ads-to-attend-g2e-las-vegas-2025-to-strengthen-partnerships-and-boost-brand-visibility-in-the-gaming-industry3-768x442.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>The bill does not change the legality of gambling, which remains regulated under the <strong>Safe and Regulated Sports Betting Act<\/strong>, enacted on <strong>June 29, 2021<\/strong>, amending the Criminal Code to allow single-event sports betting through provincial systems. The turning point came with the launch of Ontario\u2019s regulated market on <strong>April 4, 2022<\/strong>, now the country\u2019s most active jurisdiction.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"549\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/canada-moves-to-curb-betting-ads-in-cad-82-7b-market2.png\" alt=\"\" class=\"wp-image-15916\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/canada-moves-to-curb-betting-ads-in-cad-82-7b-market2.png 1000w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/canada-moves-to-curb-betting-ads-in-cad-82-7b-market2-300x165.png 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/canada-moves-to-curb-betting-ads-in-cad-82-7b-market2-768x422.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>iGaming Ontario<\/strong> reported <strong>CAD 82.7 billion in wagers and CAD 2.9 billion in gaming revenue for FY 2024\u201325<\/strong>, with more than <strong>2.1 million active player accounts<\/strong>, placing Ontario at the center of the national debate. The rapid expansion has triggered widespread concern over advertising saturation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"732\" height=\"436\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/canada-moves-to-curb-betting-ads-in-cad-82-7b-market3.png\" alt=\"\" class=\"wp-image-15915\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/canada-moves-to-curb-betting-ads-in-cad-82-7b-market3.png 732w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/canada-moves-to-curb-betting-ads-in-cad-82-7b-market3-300x179.png 300w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/figure>\n\n\n\n<p><em>Marc Miller<\/em><\/p>\n\n\n\n<p>Bill S-211 introduces a structural shift. It mandates the <strong>Minister of Canadian Heritage<\/strong>, currently under <strong>Marc Miller<\/strong>, to develop within <strong>12 months<\/strong> a national framework defining <strong>limits on volume, placement and frequency of betting ads<\/strong>, and to assess potential <strong>restrictions on the use of athletes and celebrities<\/strong>. The bill also assigns a key role to the <strong>Canadian Radio-television and Telecommunications Commission<\/strong>, led by <strong>Vicky Eatrides<\/strong>, to review current policies and recommend regulatory adjustments.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"441\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/canada-moves-to-curb-betting-ads-in-cad-82-7b-market4.png\" alt=\"\" class=\"wp-image-15914\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/canada-moves-to-curb-betting-ads-in-cad-82-7b-market4.png 736w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/04\/canada-moves-to-curb-betting-ads-in-cad-82-7b-market4-300x180.png 300w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/figure>\n\n\n\n<p><em>Vicky Eatrides<\/em><\/p>\n\n\n\n<p>Canada currently operates under a fragmented system. Provinces such as Ontario, through the <strong>Alcohol and Gaming Commission of Ontario<\/strong>, already banned the use of athletes in iGaming advertising in <strong>February 2024<\/strong>. S-211 elevates the issue to the federal level, aiming to align standards nationwide.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.mundovideo.com.co\/mve-ads\/?lang=en\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"575\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/mundo-video-ads-to-attend-g2e-las-vegas-2025-to-strengthen-partnerships-and-boost-brand-visibility-in-the-gaming-industry3.jpg\" alt=\"\" class=\"wp-image-14037\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/mundo-video-ads-to-attend-g2e-las-vegas-2025-to-strengthen-partnerships-and-boost-brand-visibility-in-the-gaming-industry3.jpg 1000w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/mundo-video-ads-to-attend-g2e-las-vegas-2025-to-strengthen-partnerships-and-boost-brand-visibility-in-the-gaming-industry3-300x173.jpg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/mundo-video-ads-to-attend-g2e-las-vegas-2025-to-strengthen-partnerships-and-boost-brand-visibility-in-the-gaming-industry3-768x442.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>Advertising-driven acquisition strategies are expected to tighten, pushing operators toward compliance-led growth and retention models. Over time, the shift could reshape competitive dynamics and marketing economics across the sector. Canada is not slowing gambling expansion.<\/p>\n\n\n\n<p class=\"line-height1 has-large-font-size\">It is redefining how the industry communicates. In a market exceeding <strong>CAD 80 billion<\/strong>, advertising control is emerging as the next major regulatory battleground.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Canada is moving closer to federal control over sports betting advertising with the progress of Bill S-211, the National Framework on Sports Betting Advertising Act, a proposal that passed the Senate on October 21, 2025 and is currently at second reading in the House of Commons as of April 15, 2026, with a vote expected on April 22, 2026. <\/p>\n","protected":false},"author":1,"featured_media":15917,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[1458,1441,1428,57,15,102,585,105],"class_list":{"0":"post-15913","1":"america","2":"type-america","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria","8":"tag-america","9":"tag-bill","10":"tag-canada","11":"tag-casinos","12":"tag-gambling","13":"tag-online-betting","14":"tag-online-gambling","15":"tag-sports-betting","16":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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