{"id":17322,"date":"2026-07-06T08:30:00","date_gmt":"2026-07-06T13:30:00","guid":{"rendered":"https:\/\/www.mundovideo.com.co\/en\/?post_type=america&#038;p=17322"},"modified":"2026-07-05T22:08:53","modified_gmt":"2026-07-06T03:08:53","slug":"hard-rock-bet-taps-el-pibe-valderrama-and-irvin-to-launch-new-super-sub-feature","status":"publish","type":"america","link":"https:\/\/www.mundovideo.com.co\/en\/america\/hard-rock-bet-taps-el-pibe-valderrama-and-irvin-to-launch-new-super-sub-feature\/","title":{"rendered":"Hard Rock Bet taps \u201cEl Pibe\u201d Valderrama and Irvin to launch new Super Sub feature"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Hard Rock Bet<\/strong>, the sports betting and online casino platform operated by <strong>Hard Rock Digital<\/strong>, has launched one of its most ambitious summer marketing campaigns by bringing together Colombian football icon <strong>Carlos &#8220;El Pibe&#8221; Valderrama<\/strong> and <strong>NFL<\/strong> legend <strong>Michael Irvin<\/strong> in Miami to introduce <strong>Super Sub<\/strong>, a new feature designed specifically for football betting. The activation took place on <strong>24 June 2026<\/strong> at <strong>La Sandwicherie Wynwood<\/strong> in Miami and forms part of the company&#8217;s strategy to capitalize on the global football season while expanding its reach among both Latino and American audiences.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.mundovideo.com.co\/mve-ads\/?lang=en\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/05\/ADS-MVE.jpg\" alt=\"\" class=\"wp-image-16352\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/05\/ADS-MVE.jpg 600w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/05\/ADS-MVE-300x250.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For six hours, the venue was transformed into the <strong>&#8220;Super Sub Shop,&#8221;<\/strong> where the company distributed <strong>1,000 free sandwiches<\/strong>, organized autograph sessions, fan photo opportunities, promotional giveaways and interactive experiences. <strong>Carlos Valderrama<\/strong> welcomed fans from <strong>12:00 p.m. to 1:00 p.m.<\/strong>, while <strong>Michael Irvin<\/strong>, a member of the <strong>Pro Football Hall of Fame<\/strong>, three-time <strong>Super Bowl<\/strong> champion with the <strong>Dallas Cowboys<\/strong>, and former <strong>Miami Hurricanes<\/strong> star, participated from <strong>2:00 p.m. to 3:00 p.m.<\/strong>, reinforcing the campaign&#8217;s connection with the U.S. sports audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"360\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/hard-rock-bet-taps-el-pibe-valderrama-and-irvin-to-launch-new-super-sub-feature2.png\" alt=\"\" class=\"wp-image-17324\" style=\"aspect-ratio:2;width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/hard-rock-bet-taps-el-pibe-valderrama-and-irvin-to-launch-new-super-sub-feature2.png 720w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/hard-rock-bet-taps-el-pibe-valderrama-and-irvin-to-launch-new-super-sub-feature2-300x150.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"612\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/hard-rock-bet-taps-el-pibe-valderrama-and-irvin-to-launch-new-super-sub-feature3.jpg\" alt=\"\" class=\"wp-image-17325\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/hard-rock-bet-taps-el-pibe-valderrama-and-irvin-to-launch-new-super-sub-feature3.jpg 1000w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/hard-rock-bet-taps-el-pibe-valderrama-and-irvin-to-launch-new-super-sub-feature3-300x184.jpg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/hard-rock-bet-taps-el-pibe-valderrama-and-irvin-to-launch-new-super-sub-feature3-768x470.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The marketing strategy combined two internationally recognized sports icons to engage both the Latin American and North American markets simultaneously. While Valderrama remains one of the most iconic figures in the history of Colombian and South American football, Irvin enjoys strong recognition in Florida and among American professional sports fans, allowing <strong>Hard Rock Bet<\/strong> to position a cross-market campaign during the peak of the international football calendar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"589\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/hard-rock-bet-taps-el-pibe-valderrama-and-irvin-to-launch-new-super-sub-feature4.jpg\" alt=\"\" class=\"wp-image-17326\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/hard-rock-bet-taps-el-pibe-valderrama-and-irvin-to-launch-new-super-sub-feature4.jpg 1000w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/hard-rock-bet-taps-el-pibe-valderrama-and-irvin-to-launch-new-super-sub-feature4-300x177.jpg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/hard-rock-bet-taps-el-pibe-valderrama-and-irvin-to-launch-new-super-sub-feature4-768x452.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">At the center of the campaign was <strong>Super Sub<\/strong>, a new feature integrated into the <strong>Hard Rock Bet Sportsbook<\/strong> that keeps a player proposition bet active when the selected footballer is substituted during a match, automatically transferring the wager to the replacement player. The innovation is designed to differentiate the operator&#8217;s sportsbook offering in an increasingly competitive sports betting market.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"644\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/hard-rock-bet-taps-el-pibe-valderrama-and-irvin-to-launch-new-super-sub-feature5.jpg\" alt=\"\" class=\"wp-image-17327\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/hard-rock-bet-taps-el-pibe-valderrama-and-irvin-to-launch-new-super-sub-feature5.jpg 1000w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/hard-rock-bet-taps-el-pibe-valderrama-and-irvin-to-launch-new-super-sub-feature5-300x193.jpg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/hard-rock-bet-taps-el-pibe-valderrama-and-irvin-to-launch-new-super-sub-feature5-768x495.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"703\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/hard-rock-bet-taps-el-pibe-valderrama-and-irvin-to-launch-new-super-sub-feature6.jpg\" alt=\"\" class=\"wp-image-17328\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/hard-rock-bet-taps-el-pibe-valderrama-and-irvin-to-launch-new-super-sub-feature6.jpg 1000w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/hard-rock-bet-taps-el-pibe-valderrama-and-irvin-to-launch-new-super-sub-feature6-300x211.jpg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/hard-rock-bet-taps-el-pibe-valderrama-and-irvin-to-launch-new-super-sub-feature6-768x540.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hard Rock Bet<\/strong> is operated by <strong>Hard Rock Digital<\/strong>, the interactive gaming venture created by <strong>Hard Rock International<\/strong> and <strong>Seminole Gaming<\/strong>. The <strong>Seminole Tribe of Florida<\/strong>, which acquired the <strong>Hard Rock<\/strong> brand in <strong>2007<\/strong>, also operates Florida&#8217;s exclusive mobile sportsbook, one of the largest regulated sports betting markets in the United States.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.mundovideo.com.co\/landing\/multigame-link\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng.jpg\" alt=\"\" class=\"wp-image-9622\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng.jpg 700w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng-300x300.jpg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng-150x150.jpg 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Through this campaign, the company continues to strengthen its brand positioning by leveraging the international football calendar and the growing demand for innovative betting products tailored to football fans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hard Rock Bet, the sports betting and online casino platform operated by Hard Rock Digital, has launched one of its most ambitious summer marketing campaigns by bringing together Colombian football icon Carlos &#8220;El Pibe&#8221; Valderrama and NFL legend Michael Irvin in Miami to introduce Super Sub, a new feature designed specifically for football betting. <\/p>\n","protected":false},"author":1,"featured_media":17323,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[1458,5037,15,5163,102,585,105,5164,4996,1433],"class_list":["post-17322","america","type-america","status-publish","format-standard","has-post-thumbnail","category-sin-categoria","tag-america","tag-casinos-online","tag-gambling","tag-hard-rock-bet","tag-online-betting","tag-online-gambling","tag-sports-betting","tag-sportsbook","tag-tribal-gambling","tag-united-states","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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