{"id":4765,"date":"2021-08-31T00:00:00","date_gmt":"2021-08-31T00:00:00","guid":{"rendered":"https:\/\/www.mundovideo.com.co\/en\/america\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator\/"},"modified":"2021-08-31T00:00:00","modified_gmt":"2021-08-31T00:00:00","slug":"espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator","status":"publish","type":"america","link":"https:\/\/www.mundovideo.com.co\/en\/america\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator\/","title":{"rendered":"ESPN looking forward to license its name to a US sports betting operator"},"content":{"rendered":"<p style=\"text-align:justify\"><span style=\"font-size:12pt\"><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\">Disney&rsquo;s ESPN is reportedly looking to license its name to a US sports betting operator for upwards of $3bn for a multi-year deal.<\/span><\/span><\/span><\/p>\n<p style=\"text-align:justify\">&nbsp;<\/p>\n<p style=\"text-align:justify\"><span style=\"font-size:12pt\"><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\">According to the Wall Street Journal, which cited anonymous sources, ESPN has been talking with major US sportsbook operators, including DraftKings and the casino operator Caesars Entertainment. <\/span><\/span><\/span><\/p>\n<p style=\"text-align:justify\">&nbsp;<\/p>\n<p style=\"text-align:justify\"><span style=\"font-size:12pt\"><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\">Both of those already have marketing partnerships with ESPN, but they also already have their own sports betting brands, so it&rsquo;s unclear how an arrangement would work with ESPN.<\/span><\/span><\/span><\/p>\n<p style=\"text-align:justify\">&nbsp;<\/p>\n<p style=\"text-align:justify\"><span style=\"font-size:12pt\"><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><em><span style=\"font-size:20.0pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\">It&rsquo;s been suggested by some sources that a deal may involve an exclusive marketing commitment that would require the sports-betting company to invest a fixed sum in advertising on ESPN&rsquo;s platforms.<\/span><\/span><\/em><\/span><\/span><\/p>\n<p style=\"text-align:justify\">&nbsp;<\/p>\n<p style=\"text-align:justify\"><span style=\"font-size:12pt\"><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\">Until now, ESPN has shown itself to be hesitant about entering the sports betting arena. It&rsquo;s entered agreements to integrate odds and betting-related content and has podcasts and telecasts like Daily Wager, but it&rsquo;s avoided direct involvement with gambling.<\/span><\/span><\/span><\/p>\n<p style=\"text-align:justify\">&nbsp;<\/p>\n<p style=\"text-align:justify\"><span style=\"font-size:12pt\"><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\">According to research firm Eilers &amp; Krejcik Gambling, US sports betting is expected to generate around $4bn this year. The industry is now legalized in 32 states and the district of Columbia, following the 2018 Supreme Court decision to allow states other than Nevada to offer sports betting.<\/span><\/span><\/span><\/p>\n<p style=\"text-align:justify\">&nbsp;<\/p>\n<p style=\"text-align:justify\"><span style=\"font-size:12pt\"><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\">Earlier this month, Genius Sports appointed former ESPN CEO Steve Bornstein to the newly created executive role of president for North America. Last October, BetMGM appointed former ESPN digital chief Ryan Spoor as COO.<\/span><\/span><\/span><\/p>\n<p style=\"text-align:justify\">&nbsp;<\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:&quot;Times New Roman&quot;,serif\"><span style=\"background-color:white\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:#333333\">No Copyright infringement intended. Video\/Photo Unknown Direct for credits\/issue or text us +57 3606412 &#8230;&nbsp;<\/span><\/span><\/span><span style=\"background-color:white\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:#333333\">| Respect to Photographers &amp; Influencers<\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s been suggested by some sources that a deal may involve an exclusive marketing commitment<\/p>\n","protected":false},"author":1,"featured_media":4766,"menu_order":440,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[1926,1661,1152],"class_list":{"0":"post-4765","1":"america","2":"type-america","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-deal","8":"tag-espn","9":"tag-sports-betting-advertising","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ESPN looking forward to license its name to a US sports betting operator - Mundo Video Entertainment | Casino News in Latin America and the World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mundovideo.com.co\/en\/america\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESPN looking forward to license its name to a US sports betting operator - Mundo Video Entertainment | Casino News in Latin America and the World\" \/>\n<meta property=\"og:description\" content=\"It\u2019s been suggested by some sources that a deal may involve an exclusive marketing commitment\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mundovideo.com.co\/en\/america\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator\/\" \/>\n<meta property=\"og:site_name\" content=\"Mundo Video Entertainment | Casino News in Latin America and the World\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/america\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator\/\",\"url\":\"https:\/\/www.mundovideo.com.co\/en\/america\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator\/\",\"name\":\"ESPN looking forward to license its name to a US sports betting operator - Mundo Video Entertainment | Casino News in Latin America and the World\",\"isPartOf\":{\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/america\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/america\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator.jpg\",\"datePublished\":\"2021-08-31T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/america\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mundovideo.com.co\/en\/america\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/america\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator\/#primaryimage\",\"url\":\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator.jpg\",\"contentUrl\":\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator.jpg\",\"width\":1024,\"height\":575,\"caption\":\"ESPN looking forward to license its name to a US sports betting operator\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/america\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.mundovideo.com.co\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Americas\",\"item\":\"https:\/\/www.mundovideo.com.co\/en\/america\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"ESPN looking forward to license its name to a US sports betting operator\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/#website\",\"url\":\"https:\/\/www.mundovideo.com.co\/en\/\",\"name\":\"Mundo Video Entertainment | Casino News in Latin America and the World\",\"description\":\"Gambling news\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mundovideo.com.co\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ESPN looking forward to license its name to a US sports betting operator - Mundo Video Entertainment | Casino News in Latin America and the World","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mundovideo.com.co\/en\/america\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator\/","og_locale":"en_US","og_type":"article","og_title":"ESPN looking forward to license its name to a US sports betting operator - Mundo Video Entertainment | Casino News in Latin America and the World","og_description":"It\u2019s been suggested by some sources that a deal may involve an exclusive marketing commitment","og_url":"https:\/\/www.mundovideo.com.co\/en\/america\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator\/","og_site_name":"Mundo Video Entertainment | Casino News in Latin America and the World","og_image":[{"width":1024,"height":575,"url":"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mundovideo.com.co\/en\/america\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator\/","url":"https:\/\/www.mundovideo.com.co\/en\/america\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator\/","name":"ESPN looking forward to license its name to a US sports betting operator - Mundo Video Entertainment | Casino News in Latin America and the World","isPartOf":{"@id":"https:\/\/www.mundovideo.com.co\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mundovideo.com.co\/en\/america\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator\/#primaryimage"},"image":{"@id":"https:\/\/www.mundovideo.com.co\/en\/america\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator.jpg","datePublished":"2021-08-31T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/www.mundovideo.com.co\/en\/america\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mundovideo.com.co\/en\/america\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mundovideo.com.co\/en\/america\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator\/#primaryimage","url":"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator.jpg","contentUrl":"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator.jpg","width":1024,"height":575,"caption":"ESPN looking forward to license its name to a US sports betting operator"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mundovideo.com.co\/en\/america\/espn-looking-forward-to-license-its-name-to-a-us-sports-betting-operator\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.mundovideo.com.co\/en\/"},{"@type":"ListItem","position":2,"name":"Americas","item":"https:\/\/www.mundovideo.com.co\/en\/america\/"},{"@type":"ListItem","position":3,"name":"ESPN looking forward to license its name to a US sports betting operator"}]},{"@type":"WebSite","@id":"https:\/\/www.mundovideo.com.co\/en\/#website","url":"https:\/\/www.mundovideo.com.co\/en\/","name":"Mundo Video Entertainment | Casino News in Latin America and the World","description":"Gambling news","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mundovideo.com.co\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/america\/4765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/america"}],"about":[{"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/types\/america"}],"author":[{"embeddable":true,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/comments?post=4765"}],"version-history":[{"count":0,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/america\/4765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/media\/4766"}],"wp:attachment":[{"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/media?parent=4765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/categories?post=4765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/tags?post=4765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}