{"id":5016,"date":"2023-07-18T00:00:00","date_gmt":"2023-07-18T00:00:00","guid":{"rendered":"https:\/\/www.mundovideo.com.co\/en\/america\/fans-of-sports-teams-are-more-willing-to-bet-survey-reveals-their-intention\/"},"modified":"2023-07-18T00:00:00","modified_gmt":"2023-07-18T00:00:00","slug":"fans-of-sports-teams-are-more-willing-to-bet-survey-reveals-their-intention","status":"publish","type":"america","link":"https:\/\/www.mundovideo.com.co\/en\/america\/fans-of-sports-teams-are-more-willing-to-bet-survey-reveals-their-intention\/","title":{"rendered":"Fans of sports teams are more willing to bet, survey reveals their intention."},"content":{"rendered":"<p><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">A new survey from <\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><strong>Deloitte<\/strong><\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"> suggests fans are increasingly engaging with sports betting to feed a hunger for more connection to games. Roughly <\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><strong>80%<\/strong><\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"> of fans who bet believe gambling increases the <\/span><\/span><span style=\"color:#000000\"><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">entertainment value of a game, according to the <a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/media-and-entertainment\/immersive-sports-fandom.html\" target=\"_blank\" rel=\"noopener\">survey<\/a>.<\/span><\/span><\/span><\/p>\n<p><span style=\"color:#000000\"><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">Average sports betting fans were also more likely to attend games in person, with <\/span><\/span><\/span><span style=\"color:#000000\"><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><strong>61%<\/strong><\/span><\/span><\/span><span style=\"color:#000000\"><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"> saying they <\/span><\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">have done so in the past year, versus only <\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><strong>44%<\/strong><\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"> of nonbettors, according to the survey.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.mundovideo.com.co\/assets\/international\/fans-of-sports-teams-are-more-willing-to-bet-survey-reveals-their-intention2.jpg\" style=\"width:100%\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><strong>Spending goes up with sports betting fans<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">Bettors were also more likely to buy team merchandise and season tickets. This indicates sports betting fosters spending beyond app deposits.<\/span><\/span><\/p>\n<p>&ldquo;<span style=\"font-family:Arial,serif\"><span style=\"font-size:x-large\">Hopefully that can help our partners and the broader sports ecosystem make more informed decisions behind their customers&rsquo; habits.&rdquo;<\/span><\/span><\/p>\n<p>&ldquo;<span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">It&rsquo;s always been anecdotally assumed that gamblers are more engaged and consume more sports content. Now, we have real data to back that up,&rdquo; said <\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><strong>David Jarvis<\/strong><\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">, a senior research leader at Deloitte, who helped spearhead the study. <\/span><\/span><\/p>\n<p><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><strong>Younger audiences embrace multitasking<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">Many fans, especially younger ones, are multitasking while watching from home, the survey found. They are increasingly looking for ways to augment their viewing experience beyond the traditional broadcast.<\/span><\/span><\/p>\n<p><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">It found <\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><strong>77%<\/strong><\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"> of fans do at least one additional activity related to a game while watching a sporting event from home. Most of those fans identify as <\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><strong>Gen Z<\/strong><\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"> or <\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><strong>Millennials<\/strong><\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">, according to the survey.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.mundovideo.com.co\/assets\/international\/fans-of-sports-teams-are-more-willing-to-bet-survey-reveals-their-intention3.jpg\" style=\"width:100%\" \/><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><strong>Balancing sports betting engagement surge, older viewers<\/strong><\/span><\/span><\/p>\n<\/p>\n<p><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">Of course, not everyone wants betting to integrate further into the fan experience. <\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><strong>Two-thirds<\/strong><\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"> of non-bettors said they are tired of sports betting advertisements during games. Among that group, most identified as <\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><strong>Generation X <\/strong><\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">or <\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><strong>Boomers<\/strong><\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">.<\/span><\/span><\/p>\n<p><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">Per the survey, <\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><strong>11% <\/strong><\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">of Millennials said they wanted betting integrated more into game broadcasts versus only <\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><strong>3% <\/strong><\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">of Boomers. The most popular integration was more <\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><strong>real-time statistics and analytics<\/strong><\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">, particularly important to bettors. Leagues like the <\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><strong>NBA<\/strong><\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"> <\/span><\/span><span style=\"color:#000000\"><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">already rolled out alternate <\/span><\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">betting-centric broadcasts on their streaming services. <\/span><\/span><span style=\"color:#000000\"><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">Sportsbooks like <\/span><\/span><\/span><span style=\"color:#000000\"><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><strong>Caesars<\/strong><\/span><\/span><\/span><span style=\"color:#000000\"><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"> have experimented with in-app <\/span><\/span><\/span><span style=\"color:#000000\"><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><strong>NFL<\/strong><\/span><\/span><\/span><span style=\"color:#000000\"><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"> game<\/span><\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"> broadcasts.<\/span><\/span><\/p>\n<p><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><strong>How to integrate wagering wisely<\/strong><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.mundovideo.com.co\/assets\/international\/fans-of-sports-teams-are-more-willing-to-bet-survey-reveals-their-intention4.jpg\" style=\"width:100%\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">As fans indicate they want more interactive broadcasts that incorporate ways to multitask while watching the game, Jarvis believes the industry needs to tailor the consumer experience around a fan&rsquo;s relationship with gambling.<\/span><\/span><\/p>\n<p>&ldquo;<span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">From a betting standpoint, we looked at what functionalities people wanted in streaming services as you develop more capabilities. Is it more stats? Camera views? Is it social media, betting and shopping integrated into the broadcast?&rdquo; Jarvis said.<\/span><\/span><\/p>\n<p>&ldquo;<span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">It was a little surprising that people aren&rsquo;t clamoring for it quite yet, but the multitasking responses and younger audiences&rsquo; habits, indicate that&rsquo;s where we&rsquo;re headed. It will be important for that experience to be tailored to the consumer that wants betting and the ones that don&rsquo;t.&rdquo;<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many fans, especially younger ones, are multitasking while watching from home, the survey found<\/p>\n","protected":false},"author":1,"featured_media":5017,"menu_order":314,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[2218,2217,2219],"class_list":["post-5016","america","type-america","status-publish","format-standard","has-post-thumbnail","tag-betting-intention","tag-deloitte-wager-survey","tag-sports-fans-america","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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