{"id":11924,"date":"2025-05-26T13:37:47","date_gmt":"2025-05-26T13:37:47","guid":{"rendered":"https:\/\/www.mundovideo.com.co\/en\/?post_type=asia&#038;p=11924"},"modified":"2025-05-26T13:37:47","modified_gmt":"2025-05-26T13:37:47","slug":"tata-eyes-the-next-frontier-as-cignal-super-app-launches-in-philippines-ott-market","status":"publish","type":"asia","link":"https:\/\/www.mundovideo.com.co\/en\/asia\/tata-eyes-the-next-frontier-as-cignal-super-app-launches-in-philippines-ott-market\/","title":{"rendered":"Tata eyes the next frontier as Cignal Super app launches in Philippines OTT market"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">India\u2019s <strong>Tata Play Binge<\/strong> has expanded its global reach by powering the launch of <strong>Cignal Super<\/strong>, the <strong>Philippines\u2019 first all-in-one streaming app<\/strong>, developed in collaboration with <strong>MVP-backed Cignal TV<\/strong>. The move signals Tata\u2019s growing ambition in the digital entertainment sector\u2014and potentially opens doors toward broader online gaming and betting integration in Asia\u2019s rapidly evolving content markets.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/tata-eyes-the-next-frontier-as-cignal-super-app-launches-in-philippines-ott-market2-1024x576.jpg\" alt=\"\" class=\"wp-image-11927\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/tata-eyes-the-next-frontier-as-cignal-super-app-launches-in-philippines-ott-market2-1024x576.jpg 1024w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/tata-eyes-the-next-frontier-as-cignal-super-app-launches-in-philippines-ott-market2-300x169.jpg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/tata-eyes-the-next-frontier-as-cignal-super-app-launches-in-philippines-ott-market2-768x432.jpg 768w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/tata-eyes-the-next-frontier-as-cignal-super-app-launches-in-philippines-ott-market2-1536x864.jpg 1536w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/tata-eyes-the-next-frontier-as-cignal-super-app-launches-in-philippines-ott-market2-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Launched on <strong>May 22, 2025<\/strong>, Cignal Super consolidates multiple OTT platforms under a single interface, eliminating the need for users to manage separate subscriptions. The app aggregates content from global and regional providers such as <strong>MAX, VIU, Lionsgate Play, Hallmark+, Curiosity Stream, Fuse+, Pilipinas Live<\/strong>, and <strong>Cignal Play<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.mundovideo.com.co\/landing\/multigame-link\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"340\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/ice-london-termino-y-se-despidio-la-feria-en-imagenes-mgl-1.png\" alt=\"\" class=\"wp-image-9725\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/ice-london-termino-y-se-despidio-la-feria-en-imagenes-mgl-1.png 1000w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/ice-london-termino-y-se-despidio-la-feria-en-imagenes-mgl-1-300x102.png 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/ice-london-termino-y-se-despidio-la-feria-en-imagenes-mgl-1-768x261.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Two flexible subscription tiers are available:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Premium Plus<\/strong> at \u20b1799\/month<\/li>\n\n\n\n<li><strong>Premium<\/strong> at \u20b1499\/month<br>With promotional pricing of \u20b1399 and \u20b1249 until <strong>May 31, 2025<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This \u201csuper app\u201d model is powered by Tata\u2019s white-label platform, already used in the Indian market to merge streaming, sports, and interactive content. With the Philippines showing increased interest in esports and casual online gaming, Tata\u2019s tech infrastructure could potentially support regulated betting features in the future.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/tata-eyes-the-next-frontier-as-cignal-super-app-launches-in-philippines-ott-market3-1024x576.jpg\" alt=\"\" class=\"wp-image-11926\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/tata-eyes-the-next-frontier-as-cignal-super-app-launches-in-philippines-ott-market3-1024x576.jpg 1024w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/tata-eyes-the-next-frontier-as-cignal-super-app-launches-in-philippines-ott-market3-300x169.jpg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/tata-eyes-the-next-frontier-as-cignal-super-app-launches-in-philippines-ott-market3-768x432.jpg 768w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/05\/tata-eyes-the-next-frontier-as-cignal-super-app-launches-in-philippines-ott-market3.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tata Play CEO <strong>Harit Nagpal<\/strong> said the launch <em>\u201cdemonstrates the flexibility of our technology to scale across markets and support local partners in building branded entertainment ecosystems.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mundovideo.com.co\/en\/asia\/india-new-research-warns-that-indias-booming-online-gaming-sector-is-ill-equipped-to-prevent-fraud-and-money-laundering\/\" target=\"_blank\" rel=\"noreferrer noopener\">India- New research warns that India\u2019s booming online gaming sector is ill-equipped to prevent fraud and money laundering.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, <strong>Cignal TV President Jane Jimenez-Basas<\/strong> called it \u201ca major leap in making content access simpler and more affordable for Filipino audiences.\u201d Cignal Super is now available via <strong>Google Play<\/strong>, <strong>Apple\u2019s App Store<\/strong>, and at <strong>cignalsuper.com<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tata backs Philippines\u2019 first all-in-one streaming app via Cignal, expanding its OTT tech and eyeing future iGaming and interactive potential.<\/p>\n","protected":false},"author":1,"featured_media":11928,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[2323,2802],"class_list":["post-11924","asia","type-asia","status-publish","format-standard","has-post-thumbnail","tag-asia","tag-india","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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