{"id":17309,"date":"2026-07-06T08:30:00","date_gmt":"2026-07-06T13:30:00","guid":{"rendered":"https:\/\/www.mundovideo.com.co\/en\/?post_type=asia&#038;p=17309"},"modified":"2026-07-05T21:52:56","modified_gmt":"2026-07-06T02:52:56","slug":"kerala-to-overhaul-state-lottery-to-boost-sales-and-protect-230000-distributors","status":"publish","type":"asia","link":"https:\/\/www.mundovideo.com.co\/en\/asia\/kerala-to-overhaul-state-lottery-to-boost-sales-and-protect-230000-distributors\/","title":{"rendered":"Kerala to overhaul state lottery to boost sales and protect 230,000 distributors"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Government of the Indian state of <strong>Kerala<\/strong> has announced a comprehensive reform of the historic <strong>Kerala State Lotteries<\/strong>, aiming to revive ticket sales, strengthen the lottery&#8217;s commercial performance and protect the distribution network behind one of India&#8217;s largest public lottery systems. The announcement was made on <strong>3 July 2026<\/strong> during a session of the <strong>Kerala Legislative Assembly<\/strong>, where <strong>Chief Minister V. D. Satheesan<\/strong> confirmed that the review will focus on both the prize structure and sales agents&#8217; commission rates.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.mundovideo.com.co\/landing\/multigame-link\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng.jpg\" alt=\"\" class=\"wp-image-9622\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng.jpg 700w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng-300x300.jpg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng-150x150.jpg 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Satheesan explained that the reform responds to the deterioration experienced after changes introduced by the previous administration, when the <strong>Goods and Services Tax (GST)<\/strong> on lotteries increased from <strong>28% to 40%<\/strong>. At that time, agents&#8217; commissions were raised from <strong>10% to 12%<\/strong>, but the current government believes those measures ultimately weakened the competitiveness of the state lottery. The review will therefore reassess both elements to make lottery products more attractive while preserving the system&#8217;s financial sustainability.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/kerala-to-overhaul-state-lottery-to-boost-sales-and-protect-230000-distributors2-1024x576.jpg\" alt=\"\" class=\"wp-image-17311\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/kerala-to-overhaul-state-lottery-to-boost-sales-and-protect-230000-distributors2-1024x576.jpg 1024w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/kerala-to-overhaul-state-lottery-to-boost-sales-and-protect-230000-distributors2-300x169.jpg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/kerala-to-overhaul-state-lottery-to-boost-sales-and-protect-230000-distributors2-768x432.jpg 768w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/kerala-to-overhaul-state-lottery-to-boost-sales-and-protect-230000-distributors2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Chief Minister V. D. Satheesan<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in <strong>1967<\/strong>, the <strong>Kerala State Lotteries<\/strong> is administered by the <strong>Department of State Lotteries<\/strong> under the supervision of the <strong>Finance and Taxes Department<\/strong>. The agency is headed by <strong>Dr. Mithun Premraj IAS<\/strong>, while financial policy is overseen by <strong>Additional Chief Secretary K. R. Jyothilal IAS<\/strong>. Operations remain governed by the <strong>Lotteries (Regulation) Act, 1998<\/strong> and the <strong>Kerala Paper Lotteries (Regulation) Rules, 2005<\/strong>, which establish the legal framework for lottery draws, ticket sales, licensing, distribution and regulatory oversight.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/kerala-to-overhaul-state-lottery-to-boost-sales-and-protect-230000-distributors3-1024x640.png\" alt=\"\" class=\"wp-image-17312\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/kerala-to-overhaul-state-lottery-to-boost-sales-and-protect-230000-distributors3-1024x640.png 1024w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/kerala-to-overhaul-state-lottery-to-boost-sales-and-protect-230000-distributors3-300x188.png 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/kerala-to-overhaul-state-lottery-to-boost-sales-and-protect-230000-distributors3-768x480.png 768w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/kerala-to-overhaul-state-lottery-to-boost-sales-and-protect-230000-distributors3-1536x960.png 1536w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/kerala-to-overhaul-state-lottery-to-boost-sales-and-protect-230000-distributors3.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The social impact of the reform is also significant. According to figures presented in the Legislative Assembly, the state lottery directly supports approximately <strong>200,000 retail sellers<\/strong>, <strong>20,000 sub-agents<\/strong> and <strong>10,000 licensed agents<\/strong>. Kerala currently operates several weekly lottery products, including <strong>Win-Win<\/strong>, <strong>Sthree Sakthi<\/strong>, <strong>Fifty-Fifty<\/strong>, <strong>Karunya Plus<\/strong>, <strong>Nirmal<\/strong>, <strong>Karunya<\/strong> and <strong>Akshaya<\/strong>, most of which are sold for <strong>\u20b950<\/strong> per ticket and offer a top prize of <strong>\u20b91 crore<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"584\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/kerala-to-overhaul-state-lottery-to-boost-sales-and-protect-230000-distributors4.png\" alt=\"\" class=\"wp-image-17313\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/kerala-to-overhaul-state-lottery-to-boost-sales-and-protect-230000-distributors4.png 944w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/kerala-to-overhaul-state-lottery-to-boost-sales-and-protect-230000-distributors4-300x186.png 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/07\/kerala-to-overhaul-state-lottery-to-boost-sales-and-protect-230000-distributors4-768x475.png 768w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Additional Chief Secretary K. R. Jyothilal IAS<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.mundovideo.com.co\/mve-ads\/?lang=en\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/05\/ADS-MVE.jpg\" alt=\"\" class=\"wp-image-16352\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/05\/ADS-MVE.jpg 600w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/05\/ADS-MVE-300x250.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The state government has not yet published the decree or official resolution implementing the reform, but it confirmed that the regulatory review will begin immediately to redefine prize structures, commission schemes and the lottery&#8217;s overall commercial strategy. The initiative is intended to preserve one of India&#8217;s most iconic public lottery systems while ensuring its long-term economic sustainability under the country&#8217;s new tax environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Government of the Indian state of Kerala has announced a comprehensive reform of the historic Kerala State Lotteries, aiming to revive ticket sales, strengthen the lottery&#8217;s commercial performance and protect the distribution network behind one of India&#8217;s largest public lottery systems.<\/p>\n","protected":false},"author":1,"featured_media":17310,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[5155,5150,5154,5158,5151,5143,5161,5149,5153,5142,5148,5146,5144],"class_list":["post-17309","asia","type-asia","status-publish","format-standard","has-post-thumbnail","category-sin-categoria","tag-000-licensed-agents-kerala-currently-operates-several-weekly-lottery-products","tag-000-retail-sellers","tag-000-sub-agents-and-10","tag-1998-and-the-kerala-paper-lotteries-regulation-rules","tag-5151","tag-5143","tag-distribution-and-regulatory-oversight-the-social-impact-of-the-reform-is-also-significant-according-to-figures-presented-in-the-legislative-assembly","tag-fifty-fifty","tag-including-win-win","tag-licensing","tag-the-state-lottery-directly-supports-approximately-200","tag-ticket-sales","tag-which-establish-the-legal-framework-for-lottery-draws","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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