{"id":10356,"date":"2025-02-10T13:32:33","date_gmt":"2025-02-10T13:32:33","guid":{"rendered":"https:\/\/www.mundovideo.com.co\/en\/?post_type=europe&#038;p=10356"},"modified":"2025-02-10T13:32:33","modified_gmt":"2025-02-10T13:32:33","slug":"club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data","status":"publish","type":"europe","link":"https:\/\/www.mundovideo.com.co\/en\/europe\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data\/","title":{"rendered":"Club Atl\u00e9tico osasuna lost betting sponsors\u2014are fans now paying with their data?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Spanish Data Protection Agency (AEPD) has fined Club Atl\u00e9tico Osasuna <strong>\u20ac200,000<\/strong> for implementing a <strong>facial recognition system<\/strong> at some entrances to El Sadar stadium during the 2022-2023 season. The agency argues that this system poses <strong>a high risk to fans&#8217; rights and freedoms<\/strong>, particularly regarding <strong>loss of control over personal data<\/strong> and the <strong>necessity of biometric identification for stadium access<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.mundovideo.com.co\/landing\/multigame-link\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"340\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/ice-london-termino-y-se-despidio-la-feria-en-imagenes-mgl.png\" alt=\"\" class=\"wp-image-9561\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/ice-london-termino-y-se-despidio-la-feria-en-imagenes-mgl.png 1000w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/ice-london-termino-y-se-despidio-la-feria-en-imagenes-mgl-300x102.png 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/ice-london-termino-y-se-despidio-la-feria-en-imagenes-mgl-768x261.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Osasuna defends its decision, stating that the system was <strong>voluntary<\/strong> and offered as an alternative to traditional access methods. The club claims the technology, developed in collaboration with Navarra-based dasGate (Veridas), complies with <strong>international privacy and security standards<\/strong>. Promoted as a way to <strong>improve fan experience and security<\/strong>, the system was deemed problematic by the AEPD, which ruled that even with fan consent, the use of biometric data <strong>must be strictly justified<\/strong> to ensure <strong>less intrusive alternatives<\/strong> are not ignored.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/02\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data2-1024x576.jpg\" alt=\"\" class=\"wp-image-10358\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/02\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data2-1024x576.jpg 1024w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/02\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data2-300x169.jpg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/02\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data2-768x432.jpg 768w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/02\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data2-1536x864.jpg 1536w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/02\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data2.jpg 1952w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond privacy concerns, Osasuna&#8217;s <strong>financial landscape<\/strong> raises another issue. The club lost its <strong>longstanding betting sponsorship<\/strong> after Spain introduced strict <strong>gambling advertising regulations in 2021<\/strong>, forcing La Liga teams to seek alternative revenue sources. <strong>Osasuna had Kirolbet as its main sponsor<\/strong> for five seasons, but this deal ended in 2020. In 2023, the club partnered with <strong>OlyBet<\/strong>, but under Spain\u2019s legal restrictions, this sponsorship is limited to European markets and does not appear on official team kits. Instead, <strong>Kosner, an air conditioning company,<\/strong> became the club\u2019s main sponsor for the 2024\/2025 season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This raises the question: <strong>Has Osasuna turned fan data into a financial asset to offset lost revenue?<\/strong> With fewer betting sponsors, clubs like Osasuna may be <strong>leveraging digital technologies<\/strong>\u2014and the valuable personal data they collect\u2014as part of new business strategies. While the club insists the system was simply a tool for convenience and security, the AEPD\u2019s sanction suggests the <strong>true cost for fans may have been their privacy.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Osasuna appeals the fine, this case could set a precedent for the <strong>use of biometric technology in football stadiums<\/strong> and the growing intersection between <strong>sports, data privacy, and post-betting sponsorship revenue models.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Spanish Data Protection Agency (AEPD) has fined Club Atl\u00e9tico Osasuna \u20ac200,000 for implementing a facial recognition system at some entrances to El Sadar stadium during the 2022-2023 season. <\/p>\n","protected":false},"author":1,"featured_media":10359,"menu_order":190,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[282,3261],"class_list":["post-10356","europe","type-europe","status-publish","format-standard","has-post-thumbnail","tag-football","tag-spain","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Club Atl\u00e9tico osasuna lost betting sponsors\u2014are fans now paying with their data? - Mundo Video Entertainment | Casino News in Latin America and the World<\/title>\n<meta name=\"description\" content=\"The Spanish Data Protection Agency (AEPD) has fined Club Atl\u00e9tico Osasuna \u20ac200,000 for implementing a facial recognition system at some entrances to El Sadar stadium during the 2022-2023 season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mundovideo.com.co\/en\/europe\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Club Atl\u00e9tico osasuna lost betting sponsors\u2014are fans now paying with their data? - Mundo Video Entertainment | Casino News in Latin America and the World\" \/>\n<meta property=\"og:description\" content=\"The Spanish Data Protection Agency (AEPD) has fined Club Atl\u00e9tico Osasuna \u20ac200,000 for implementing a facial recognition system at some entrances to El Sadar stadium during the 2022-2023 season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mundovideo.com.co\/en\/europe\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Mundo Video Entertainment | Casino News in Latin America and the World\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/02\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/europe\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data\/\",\"url\":\"https:\/\/www.mundovideo.com.co\/en\/europe\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data\/\",\"name\":\"Club Atl\u00e9tico osasuna lost betting sponsors\u2014are fans now paying with their data? - Mundo Video Entertainment | Casino News in Latin America and the World\",\"isPartOf\":{\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/europe\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/europe\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/02\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data.jpg\",\"datePublished\":\"2025-02-10T13:32:33+00:00\",\"description\":\"The Spanish Data Protection Agency (AEPD) has fined Club Atl\u00e9tico Osasuna \u20ac200,000 for implementing a facial recognition system at some entrances to El Sadar stadium during the 2022-2023 season.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/europe\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mundovideo.com.co\/en\/europe\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/europe\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data\/#primaryimage\",\"url\":\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/02\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data.jpg\",\"contentUrl\":\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/02\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data.jpg\",\"width\":1000,\"height\":563},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/europe\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.mundovideo.com.co\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Europe News\",\"item\":\"https:\/\/www.mundovideo.com.co\/en\/europe\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Club Atl\u00e9tico osasuna lost betting sponsors\u2014are fans now paying with their data?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/#website\",\"url\":\"https:\/\/www.mundovideo.com.co\/en\/\",\"name\":\"Mundo Video Entertainment | Casino News in Latin America and the World\",\"description\":\"Gambling news\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mundovideo.com.co\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Club Atl\u00e9tico osasuna lost betting sponsors\u2014are fans now paying with their data? - Mundo Video Entertainment | Casino News in Latin America and the World","description":"The Spanish Data Protection Agency (AEPD) has fined Club Atl\u00e9tico Osasuna \u20ac200,000 for implementing a facial recognition system at some entrances to El Sadar stadium during the 2022-2023 season.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mundovideo.com.co\/en\/europe\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data\/","og_locale":"en_US","og_type":"article","og_title":"Club Atl\u00e9tico osasuna lost betting sponsors\u2014are fans now paying with their data? - Mundo Video Entertainment | Casino News in Latin America and the World","og_description":"The Spanish Data Protection Agency (AEPD) has fined Club Atl\u00e9tico Osasuna \u20ac200,000 for implementing a facial recognition system at some entrances to El Sadar stadium during the 2022-2023 season.","og_url":"https:\/\/www.mundovideo.com.co\/en\/europe\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data\/","og_site_name":"Mundo Video Entertainment | Casino News in Latin America and the World","og_image":[{"width":1000,"height":563,"url":"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/02\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mundovideo.com.co\/en\/europe\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data\/","url":"https:\/\/www.mundovideo.com.co\/en\/europe\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data\/","name":"Club Atl\u00e9tico osasuna lost betting sponsors\u2014are fans now paying with their data? - Mundo Video Entertainment | Casino News in Latin America and the World","isPartOf":{"@id":"https:\/\/www.mundovideo.com.co\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mundovideo.com.co\/en\/europe\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data\/#primaryimage"},"image":{"@id":"https:\/\/www.mundovideo.com.co\/en\/europe\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/02\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data.jpg","datePublished":"2025-02-10T13:32:33+00:00","description":"The Spanish Data Protection Agency (AEPD) has fined Club Atl\u00e9tico Osasuna \u20ac200,000 for implementing a facial recognition system at some entrances to El Sadar stadium during the 2022-2023 season.","breadcrumb":{"@id":"https:\/\/www.mundovideo.com.co\/en\/europe\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mundovideo.com.co\/en\/europe\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mundovideo.com.co\/en\/europe\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data\/#primaryimage","url":"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/02\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data.jpg","contentUrl":"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/02\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data.jpg","width":1000,"height":563},{"@type":"BreadcrumbList","@id":"https:\/\/www.mundovideo.com.co\/en\/europe\/club-atletico-osasuna-lost-betting-sponsorsare-fans-now-paying-with-their-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.mundovideo.com.co\/en\/"},{"@type":"ListItem","position":2,"name":"Europe News","item":"https:\/\/www.mundovideo.com.co\/en\/europe\/"},{"@type":"ListItem","position":3,"name":"Club Atl\u00e9tico osasuna lost betting sponsors\u2014are fans now paying with their data?"}]},{"@type":"WebSite","@id":"https:\/\/www.mundovideo.com.co\/en\/#website","url":"https:\/\/www.mundovideo.com.co\/en\/","name":"Mundo Video Entertainment | Casino News in Latin America and the World","description":"Gambling news","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mundovideo.com.co\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/europe\/10356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/europe"}],"about":[{"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/types\/europe"}],"author":[{"embeddable":true,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/comments?post=10356"}],"version-history":[{"count":1,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/europe\/10356\/revisions"}],"predecessor-version":[{"id":10360,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/europe\/10356\/revisions\/10360"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/media\/10359"}],"wp:attachment":[{"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/media?parent=10356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/categories?post=10356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/tags?post=10356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}