{"id":10895,"date":"2025-03-19T13:32:41","date_gmt":"2025-03-19T13:32:41","guid":{"rendered":"https:\/\/www.mundovideo.com.co\/en\/?post_type=europe&#038;p=10895"},"modified":"2025-03-19T13:32:41","modified_gmt":"2025-03-19T13:32:41","slug":"flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble","status":"publish","type":"europe","link":"https:\/\/www.mundovideo.com.co\/en\/europe\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble\/","title":{"rendered":"Flutter Entertainment&#8217;s $1.6 Billion Italian Lottery Bid: Betting Big or Just a Gamble?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In a move that could make even the most seasoned gamblers raise an eyebrow, Flutter Entertainment is eyeing Italy&#8217;s national lottery license, valued at a cool \u20ac1.5 billion ($1.6 billion). With the bidding deadline looming, the Italian Agency of Customs and Monopolies has set the minimum bid at \u20ac1 billion ($1.089 billion).<\/p>\n\n\n\n<p class=\"line-height1 has-large-font-size wp-block-paragraph\">This isn&#8217;t just any lottery; it&#8217;s Italy&#8217;s largest and oldest, boasting one of the world&#8217;s highest player participation rates and revenues.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.mundovideo.com.co\/landing\/multigame-link\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"340\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/ice-london-termino-y-se-despidio-la-feria-en-imagenes-mgl-1.png\" alt=\"\" class=\"wp-image-9725\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/ice-london-termino-y-se-despidio-la-feria-en-imagenes-mgl-1.png 1000w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/ice-london-termino-y-se-despidio-la-feria-en-imagenes-mgl-1-300x102.png 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/11\/ice-london-termino-y-se-despidio-la-feria-en-imagenes-mgl-1-768x261.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Flutter, keeping its cards close to its chest, hasn&#8217;t officially confirmed its bid. However, whispers in the industry suggest they&#8217;re entering the fray through their Italian lottery arm, Sisal. Teaming up with Scientific Games and private equity firm Brookfield, Flutter seems to be stacking the deck in its favor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CEO Peter Jackson previously expressed interest in this lucrative opportunity, and the company&#8217;s recent acquisition of Snaitech for \u20ac2.3 billion ($2.5 billion) further cements its Italian ambitions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full text-center\"><img loading=\"lazy\" decoding=\"async\" width=\"408\" height=\"124\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble2.jpg\" alt=\"\" class=\"wp-image-10897\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble2.jpg 408w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble2-300x91.jpg 300w\" sizes=\"auto, (max-width: 408px) 100vw, 408px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">But it&#8217;s not all smooth sailing. Italy&#8217;s strict ban on online gambling advertising poses a challenge. Yet, the current regulations allow operators to promote additional products through features like ticket scanning. Morgan Stanley notes that these cross-selling opportunities make the license particularly enticing, as online players typically generate ten times more revenue than retail participants. Critics, however, argue that such practices could lead to harmful gambling behaviors, urging regulators to tighten the reins with the new license.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the bidding deadline approaches, all eyes are on Flutter. Will they hit the jackpot or find themselves betting against the house?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This isn&#8217;t just any lottery; it&#8217;s Italy&#8217;s largest and oldest, boasting one of the world&#8217;s highest player participation rates and revenues.<\/p>\n","protected":false},"author":1,"featured_media":10898,"menu_order":166,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[3184,1426],"class_list":["post-10895","europe","type-europe","status-publish","format-standard","has-post-thumbnail","tag-europe","tag-lottery","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Flutter Entertainment&#039;s $1.6 Billion Italian Lottery Bid: Betting Big or Just a Gamble? - Mundo Video Entertainment | Casino News in Latin America and the World<\/title>\n<meta name=\"description\" content=\"This isn&#039;t just any lottery; it&#039;s Italy&#039;s largest and oldest, boasting one of the world&#039;s highest player participation rates and revenues.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mundovideo.com.co\/en\/europe\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flutter Entertainment&#039;s $1.6 Billion Italian Lottery Bid: Betting Big or Just a Gamble? - Mundo Video Entertainment | Casino News in Latin America and the World\" \/>\n<meta property=\"og:description\" content=\"This isn&#039;t just any lottery; it&#039;s Italy&#039;s largest and oldest, boasting one of the world&#039;s highest player participation rates and revenues.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mundovideo.com.co\/en\/europe\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble\/\" \/>\n<meta property=\"og:site_name\" content=\"Mundo Video Entertainment | Casino News in Latin America and the World\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"523\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/europe\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble\/\",\"url\":\"https:\/\/www.mundovideo.com.co\/en\/europe\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble\/\",\"name\":\"Flutter Entertainment's $1.6 Billion Italian Lottery Bid: Betting Big or Just a Gamble? - Mundo Video Entertainment | Casino News in Latin America and the World\",\"isPartOf\":{\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/europe\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/europe\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble.jpg\",\"datePublished\":\"2025-03-19T13:32:41+00:00\",\"description\":\"This isn't just any lottery; it's Italy's largest and oldest, boasting one of the world's highest player participation rates and revenues.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/europe\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mundovideo.com.co\/en\/europe\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/europe\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble\/#primaryimage\",\"url\":\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble.jpg\",\"contentUrl\":\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble.jpg\",\"width\":1000,\"height\":523},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/europe\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.mundovideo.com.co\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Europe News\",\"item\":\"https:\/\/www.mundovideo.com.co\/en\/europe\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Flutter Entertainment&#8217;s $1.6 Billion Italian Lottery Bid: Betting Big or Just a Gamble?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/#website\",\"url\":\"https:\/\/www.mundovideo.com.co\/en\/\",\"name\":\"Mundo Video Entertainment | Casino News in Latin America and the World\",\"description\":\"Gambling news\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mundovideo.com.co\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Flutter Entertainment's $1.6 Billion Italian Lottery Bid: Betting Big or Just a Gamble? - Mundo Video Entertainment | Casino News in Latin America and the World","description":"This isn't just any lottery; it's Italy's largest and oldest, boasting one of the world's highest player participation rates and revenues.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mundovideo.com.co\/en\/europe\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble\/","og_locale":"en_US","og_type":"article","og_title":"Flutter Entertainment's $1.6 Billion Italian Lottery Bid: Betting Big or Just a Gamble? - Mundo Video Entertainment | Casino News in Latin America and the World","og_description":"This isn't just any lottery; it's Italy's largest and oldest, boasting one of the world's highest player participation rates and revenues.","og_url":"https:\/\/www.mundovideo.com.co\/en\/europe\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble\/","og_site_name":"Mundo Video Entertainment | Casino News in Latin America and the World","og_image":[{"width":1000,"height":523,"url":"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mundovideo.com.co\/en\/europe\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble\/","url":"https:\/\/www.mundovideo.com.co\/en\/europe\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble\/","name":"Flutter Entertainment's $1.6 Billion Italian Lottery Bid: Betting Big or Just a Gamble? - Mundo Video Entertainment | Casino News in Latin America and the World","isPartOf":{"@id":"https:\/\/www.mundovideo.com.co\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mundovideo.com.co\/en\/europe\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble\/#primaryimage"},"image":{"@id":"https:\/\/www.mundovideo.com.co\/en\/europe\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble.jpg","datePublished":"2025-03-19T13:32:41+00:00","description":"This isn't just any lottery; it's Italy's largest and oldest, boasting one of the world's highest player participation rates and revenues.","breadcrumb":{"@id":"https:\/\/www.mundovideo.com.co\/en\/europe\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mundovideo.com.co\/en\/europe\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mundovideo.com.co\/en\/europe\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble\/#primaryimage","url":"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble.jpg","contentUrl":"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/03\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble.jpg","width":1000,"height":523},{"@type":"BreadcrumbList","@id":"https:\/\/www.mundovideo.com.co\/en\/europe\/flutter-entertainments-1-6-billion-italian-lottery-bid-betting-big-or-just-a-gamble\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.mundovideo.com.co\/en\/"},{"@type":"ListItem","position":2,"name":"Europe News","item":"https:\/\/www.mundovideo.com.co\/en\/europe\/"},{"@type":"ListItem","position":3,"name":"Flutter Entertainment&#8217;s $1.6 Billion Italian Lottery Bid: Betting Big or Just a Gamble?"}]},{"@type":"WebSite","@id":"https:\/\/www.mundovideo.com.co\/en\/#website","url":"https:\/\/www.mundovideo.com.co\/en\/","name":"Mundo Video Entertainment | Casino News in Latin America and the World","description":"Gambling news","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mundovideo.com.co\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/europe\/10895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/europe"}],"about":[{"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/types\/europe"}],"author":[{"embeddable":true,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/comments?post=10895"}],"version-history":[{"count":1,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/europe\/10895\/revisions"}],"predecessor-version":[{"id":10899,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/europe\/10895\/revisions\/10899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/media\/10898"}],"wp:attachment":[{"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/media?parent=10895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/categories?post=10895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mundovideo.com.co\/en\/wp-json\/wp\/v2\/tags?post=10895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}