{"id":14689,"date":"2025-12-05T08:30:00","date_gmt":"2025-12-05T13:30:00","guid":{"rendered":"https:\/\/www.mundovideo.com.co\/en\/?post_type=europe&#038;p=14689"},"modified":"2025-12-05T07:19:54","modified_gmt":"2025-12-05T12:19:54","slug":"hamilton-off-limits-uk-ad-watchdog-tells-bookies-to-steer-clear-of-f1-star","status":"publish","type":"europe","link":"https:\/\/www.mundovideo.com.co\/en\/europe\/hamilton-off-limits-uk-ad-watchdog-tells-bookies-to-steer-clear-of-f1-star\/","title":{"rendered":"Hamilton off limits: UK ad watchdog tells bookies to steer clear of F1 star"},"content":{"rendered":"\n<p>Lewis Hamilton has effectively been parked in the pit lane of betting advertising after the UK\u2019s ad watchdog slapped down a second campaign featuring the Formula 1 legend in just two months.<\/p>\n\n\n\n<p>The latest ruling targets a paid-for Facebook spot from bookmaker Betway, published in early July. The clip showed three F1 drivers seen from behind, Union Jacks flying in the background, with the central figure in a red race suit clearly labelled \u201cHamilton\u201d and the Betway logo on screen throughout. The caption hyped up the British Grand Prix at Silverstone and asked who would come out on top.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.mundovideo.com.co\/mve-ads\/?lang=en\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"727\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/impactful-accelerate-your-brand-with-mundovideo-ads.jpg\" alt=\"\" class=\"wp-image-14348\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/impactful-accelerate-your-brand-with-mundovideo-ads.jpg 1000w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/impactful-accelerate-your-brand-with-mundovideo-ads-300x218.jpg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/impactful-accelerate-your-brand-with-mundovideo-ads-768x558.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.mundovideo.com.co\/mve-ads\/?lang=en\"><\/a><\/p>\n\n\n\n<p>A complainant argued the ad breached gambling rules by featuring someone with \u201cstrong appeal\u201d to under-18s. The Advertising Standards Authority (ASA) agreed, pointing to Hamilton\u2019s status as a seven-time world champion, a British sporting icon and a high-profile role model for young fans, backed by millions of social media followers.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mundovideo.com.co\/en\/europe\/dutch-regulator-blocks-gambling-sponsors-at-zandvoort-grand-prix\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Dutch regulator blocks gambling sponsors at Zandvoort Grand Prix<\/strong><\/a><\/p>\n\n\n\n<p>Betway tried to defend the ad, insisting it wasn\u2019t an actual image of Hamilton, that his face never appeared, that the campaign was aimed at over-25s and ran only for a short period. The ASA wasn\u2019t buying it, ruling that kids would still instantly recognise the star and that Facebook cannot be treated as a closed, adults-only environment.<\/p>\n\n\n\n<p>In October, a separate post from operator kwiff referencing Hamilton around the British Grand Prix was also banned on the same grounds. For UK bookies, the message couldn\u2019t be clearer: if a sports star is as big as Hamilton, they\u2019re now too hot to handle in mainstream gambling ads.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lewis Hamilton has effectively been parked in the pit lane of betting advertising after the UK\u2019s ad watchdog slapped down a second campaign featuring the Formula 1 legend in just two months. The latest ruling targets a paid-for Facebook spot from bookmaker Betway, published in early July. The clip showed three F1 drivers seen from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14690,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[1488,3184,4865,105,3149],"class_list":{"0":"post-14689","1":"europe","2":"type-europe","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria","8":"tag-ban","9":"tag-europe","10":"tag-f1","11":"tag-sports-betting","12":"tag-uk","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hamilton off limits: UK ad watchdog tells bookies to steer clear of F1 star - Mundo Video Entertainment | Casino News in Latin America and the World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mundovideo.com.co\/en\/europe\/hamilton-off-limits-uk-ad-watchdog-tells-bookies-to-steer-clear-of-f1-star\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hamilton off limits: UK ad watchdog tells bookies to steer clear of F1 star - Mundo Video Entertainment | Casino News in Latin America and the World\" \/>\n<meta property=\"og:description\" content=\"Lewis Hamilton has effectively been parked in the pit lane of betting advertising after the UK\u2019s ad watchdog slapped down a second campaign featuring the Formula 1 legend in just two months. 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