{"id":14979,"date":"2026-01-28T08:30:00","date_gmt":"2026-01-28T13:30:00","guid":{"rendered":"https:\/\/www.mundovideo.com.co\/en\/?post_type=europe&#038;p=14979"},"modified":"2026-01-28T08:31:17","modified_gmt":"2026-01-28T13:31:17","slug":"finlands-new-gambling-act-sets-tighter-marketing-and-id-rules-ahead-of-2026-licensing","status":"publish","type":"europe","link":"https:\/\/www.mundovideo.com.co\/en\/europe\/finlands-new-gambling-act-sets-tighter-marketing-and-id-rules-ahead-of-2026-licensing\/","title":{"rendered":"Finland\u2019s new gambling act sets tighter marketing and ID rules ahead of 2026 licensing"},"content":{"rendered":"\n<p>Finland has moved closer to a partial licensing model that opens parts of its gambling market to competition while hardening player-protection and marketing rules, according to official government and ministry materials.<\/p>\n\n\n\n<p>Applications for gambling licences will open <strong>1 March 2026<\/strong> with the <strong>National Police Board<\/strong> acting as licensing authority until <strong>30 June 2027<\/strong>. Finland\u2019s current monopoly operator, <strong>Veikkaus<\/strong>, keeps exclusivity until the end of June 2027 and\u2014during that period\u2014no other company may run or market gambling games. Licensed services can begin <strong>1 July 2027<\/strong>, when the <strong>Finnish Supervisory Agency<\/strong> takes over licensing and supervision.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.mundovideo.com.co\/mve-ads\/?lang=en\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"575\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/mundo-video-ads-to-attend-g2e-las-vegas-2025-to-strengthen-partnerships-and-boost-brand-visibility-in-the-gaming-industry3.jpg\" alt=\"\" class=\"wp-image-14037\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/mundo-video-ads-to-attend-g2e-las-vegas-2025-to-strengthen-partnerships-and-boost-brand-visibility-in-the-gaming-industry3.jpg 1000w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/mundo-video-ads-to-attend-g2e-las-vegas-2025-to-strengthen-partnerships-and-boost-brand-visibility-in-the-gaming-industry3-300x173.jpg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/mundo-video-ads-to-attend-g2e-las-vegas-2025-to-strengthen-partnerships-and-boost-brand-visibility-in-the-gaming-industry3-768x442.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>Competition will cover <strong>betting<\/strong> (including horse and virtual betting) and <strong>online casino, online slots, and online money bingo<\/strong>, while Veikkaus retains monopoly control of <strong>lottery-type games, scratch cards, and physical slot machines and casino games<\/strong>.<\/p>\n\n\n\n<p>A centerpiece is <strong>mandatory player identification<\/strong>: <a href=\"https:\/\/www.mundovideo.com.co\/en\/europe\/authentication-will-be-the-key-for-the-future-of-the-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">strong ID will be required for registration and play, enabling<\/a> <strong>self-exclusion<\/strong>, <strong>consumption limits<\/strong>, and <strong>self-monitoring<\/strong>, with a centralized self-exclusion system spanning all licence holders.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mundovideo.com.co\/en\/europe\/finland-unlocks-the-casino-inside-the-countdown-to-a-truly-open-betting-market\/\" target=\"_blank\" rel=\"noreferrer noopener\">Finland unlocks the casino: inside the countdown to a truly open betting market<\/a><\/p>\n\n\n\n<p>Marketing is permitted but tightly bounded: <strong>influencer marketing<\/strong> and <strong>direct marketing by phone<\/strong> are prohibited, marketing cannot target minors, and sponsorships cannot involve under-18s or youth events. Officials position the framework as imbatible harm control; for investors, the logic is clearer rules and enforcement\u2014an \u201cinversi\u00f3n segura\u201d only if compliance is treated as core.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finland gambling act 2026 licensing, stricter marketing rules, mandatory player ID, Veikkaus monopoly timeline<\/p>\n","protected":false},"author":1,"featured_media":14981,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[3184,4882,102,1218,4457],"class_list":{"0":"post-14979","1":"europe","2":"type-europe","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-europe","8":"tag-finland","9":"tag-online-betting","10":"tag-tax","11":"tag-veikkaus","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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