{"id":18225,"date":"2026-08-21T08:30:00","date_gmt":"2026-08-21T13:30:00","guid":{"rendered":"https:\/\/www.mundovideo.com.co\/en\/?post_type=europe&#038;p=18225"},"modified":"2026-08-21T07:46:38","modified_gmt":"2026-08-21T12:46:38","slug":"hungary-puts-szerencsejatek-contracts-under-scrutiny","status":"publish","type":"europe","link":"https:\/\/www.mundovideo.com.co\/en\/europe\/hungary-puts-szerencsejatek-contracts-under-scrutiny\/","title":{"rendered":"Hungary puts Szerencsej\u00e1t\u00e9k contracts under scrutiny"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Szerencsej\u00e1t\u00e9k Zrt.<\/strong>, Hungary\u2019s state-owned gaming operator, accelerated a restructuring of governance, marketing and procurement on <strong>August 20, 2026<\/strong>, under the supervision of the new <strong>Ministry of Finance<\/strong>, with the stated goal of strengthening transparency, competition and control over the use of public resources. The company, <strong>100% owned by the Hungarian state<\/strong>, generated more than <strong>\u20ac3 billion in revenue in 2025<\/strong> and approximately <strong>\u20ac447 million in taxes and regulatory payments<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.mundovideo.com.co\/mve-ads\/?lang=en\" target=\"_blank\" rel=\" noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/image-2.jpeg\" alt=\"\" class=\"wp-image-18219\" style=\"aspect-ratio:1.19959266802444;width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/image-2.jpeg 600w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/image-2-300x250.jpeg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The changes were formally announced on <strong>August 5, 2026<\/strong> and involve abandoning the previous centralized agency model, ending the relationship with <strong>Lounge Group<\/strong>, and moving toward a <strong>multi-agency structure<\/strong>. For the remainder of 2026, Szerencsej\u00e1t\u00e9k plans to hold <strong>three closed invitation-only tenders<\/strong> to cover short-term needs in marketing, media planning and buying, printing, public relations, social media and event organization. The company then plans to open public tenders for multi-year contracts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/image-6-1024x477.jpeg\" alt=\"\" class=\"wp-image-18228\" style=\"aspect-ratio:2.1418181818181816\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/image-6-1024x477.jpeg 1024w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/image-6-300x140.jpeg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/image-6-766x357.jpeg 766w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/image-6.jpeg 1350w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The review is taking place under Finance Minister <strong>Andr\u00e1s K\u00e1rm\u00e1n<\/strong>, who is overseeing a broader assessment of state-owned companies, sponsorships, grants and governance. In July, <strong>Dr. Marcell Olajos<\/strong> was appointed chairman of Szerencsej\u00e1t\u00e9k\u2019s board, replacing Zolt\u00e1n Guller. The board also includes <strong>Zolt\u00e1n Horv\u00e1th<\/strong> and <strong>Oliv\u00e9r Csendes<\/strong>, while <strong>Bal\u00e1zs Pozsgai<\/strong> serves as acting CEO.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"314\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/image-7-1024x314.png\" alt=\"\" class=\"wp-image-18227\" style=\"aspect-ratio:3.25414364640884\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/image-7-1024x314.png 1024w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/image-7-300x92.png 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/image-7-766x235.png 766w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/image-7-1536x471.png 1536w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/image-7.png 2045w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"562\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/image-8.png\" alt=\"\" class=\"wp-image-18230\" style=\"aspect-ratio:1.5664893617021276\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/image-8.png 880w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/image-8-300x192.png 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/image-8-767x490.png 767w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The executive structure also includes <strong>Tam\u00e1s S\u00e1ndor Sz\u00e1sz<\/strong>, Director of Marketing and Communications; <strong>Kriszti\u00e1n Brenkus<\/strong>, Commercial Director; <strong>Zolt\u00e1n Horv\u00e1th<\/strong>, Director of Games &amp; Innovation; <strong>Zolt\u00e1n Sz\u00e1nt\u00f3<\/strong>, IT Director; and <strong>R\u00e9ka Bert\u00e9nyi<\/strong>, Human Resources Director.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.mundovideo.com.co\/landing\/multigame-link\/\" target=\"_blank\" rel=\" noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/image-3.jpeg\" alt=\"\" class=\"wp-image-18220\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/image-3.jpeg 700w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/image-3-150x150.jpeg 150w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/image-3-300x300.jpeg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The review also extends to sponsorships managed through <strong>Szerencsej\u00e1t\u00e9k Service Nonprofit Kft.<\/strong> Its latest newly registered sponsorship agreement dates from <strong>April 9, 2026<\/strong>, with no new awards recorded in May or June. A previous media investigation estimated that, between 2015 and May 2024, more than <strong>HUF 15 billion<\/strong> was distributed in sponsorships, of which approximately <strong>HUF 9.2 billion, or 61%<\/strong>, allegedly went to recipients linked to the former government network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Szerencsej\u00e1t\u00e9k Zrt., Hungary\u2019s state-owned gaming operator, accelerated a restructuring of governance, marketing and procurement on August 20, 2026, under the supervision of the new Ministry of Finance, with the stated goal of strengthening transparency, competition and control over the use of public resources.<\/p>\n","protected":false},"author":1,"featured_media":18226,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[57,3184,15,5074,31,1426,102,585,105],"class_list":["post-18225","europe","type-europe","status-publish","format-standard","has-post-thumbnail","category-sin-categoria","tag-casinos","tag-europe","tag-gambling","tag-hungary","tag-lotteries","tag-lottery","tag-online-betting","tag-online-gambling","tag-sports-betting","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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