{"id":19110,"date":"2026-10-09T08:30:00","date_gmt":"2026-10-09T13:30:00","guid":{"rendered":"https:\/\/www.mundovideo.com.co\/en\/?post_type=europe&#038;p=19110"},"modified":"2026-10-08T20:39:58","modified_gmt":"2026-10-09T01:39:58","slug":"france-tightens-gambling-advertising-controls-and-adds-jonum","status":"publish","type":"europe","link":"https:\/\/www.mundovideo.com.co\/en\/europe\/france-tightens-gambling-advertising-controls-and-adds-jonum\/","title":{"rendered":"France tightens gambling advertising controls and adds JONUM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>France, October 8, 2026: the Autorit\u00e9 Nationale des Jeux (ANJ) and the Autorit\u00e9 de R\u00e9gulation Professionnelle de la Publicit\u00e9 (ARPP) renewed their cooperation agreement and, for the first time, extended oversight to JONUM, games involving monetizable digital objects linked to blockchain, NFTs and other digital assets.<\/strong> The agreement was announced on <strong>October 7 in Paris<\/strong> and extends the framework originally signed in 2023.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.mundovideo.com.co\/landing\/multigame-link\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng.jpg\" alt=\"\" class=\"wp-image-9622\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng.jpg 700w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng-300x300.jpg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng-150x150.jpg 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement was signed by <strong>Pascal Ch\u00e8vremont<\/strong>, President of the ANJ since <strong>June 23, 2026<\/strong>, and <strong>Christine Albanel<\/strong>, President of the ARPP. <strong>St\u00e9phane Martin<\/strong> remains Director General of the ARPP.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"732\" height=\"461\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/image-70.png\" alt=\"\" class=\"wp-image-19115\" style=\"aspect-ratio:1.5880758807588076;width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/image-70.png 732w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/image-70-300x189.png 300w\" sizes=\"auto, (max-width: 732px) 100vw, 732px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Christine Albanel<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The renewed framework maintains prior consultation on advertising campaigns but adds three changes: the formal inclusion of <strong>JONUM<\/strong>, ANJ participation in the <strong>jeux d\u2019argent et de hasard<\/strong> module of the ARPP\u2019s Responsible Commercial Influence Certificate for influencers, and a review of the four 2022 advertising charters covering television, radio, outdoor advertising and digital media.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"527\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/image-69.png\" alt=\"\" class=\"wp-image-19114\" style=\"aspect-ratio:1.5102564102564102;width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/image-69.png 796w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/image-69-300x199.png 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/10\/image-69-767x508.png 767w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>St\u00e9phane Martin<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The move comes after the ANJ reviewed the promotional strategies of <strong>17 licensed online operators<\/strong>, as well as <strong>FDJ and PMU<\/strong>. For 2026, the sector declared <strong>\u20ac785 million in promotional spending<\/strong>, an increase of <strong>25% or \u20ac156 million<\/strong> compared with 2025. Of the total, <strong>\u20ac319 million<\/strong> corresponds to marketing, up 28%, and <strong>\u20ac466 million<\/strong> to bonuses and incentives, up 23%. Digital channels account for <strong>44% of spending<\/strong>, June and July absorbed 21% due to the 2026 World Cup, and sports sponsorship rose 14%.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.mundovideo.com.co\/mve-ads\/?lang=en\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/05\/ADS-MVE.jpg\" alt=\"\" class=\"wp-image-16352\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/05\/ADS-MVE.jpg 600w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/05\/ADS-MVE-300x250.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For the first time, the ANJ ordered operators <strong>not to exceed their total declared promotional budgets<\/strong>. The regulator also noted that problem gambling affects <strong>15.3% of sports bettors<\/strong> and that <strong>18% of French people aged 18 to 24<\/strong> were betting on sports in 2024. The framework is based on <strong>Decree No. 2020-1349 of November 4, 2020<\/strong>, the <strong>Code de la s\u00e9curit\u00e9 int\u00e9rieure<\/strong> and, for JONUM, <strong>Law No. 2024-449<\/strong> and <strong>Decree No. 2026-60 of February 4, 2026<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>France, October 8, 2026: the Autorit\u00e9 Nationale des Jeux (ANJ) and the Autorit\u00e9 de R\u00e9gulation Professionnelle de la Publicit\u00e9 (ARPP) renewed their cooperation agreement and, for the first time, extended oversight to JONUM, games involving monetizable digital objects linked to blockchain, NFTs and other digital assets. The agreement was announced on October 7 in Paris and extends the framework originally signed in 2023.<\/p>\n","protected":false},"author":1,"featured_media":19111,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[3184,3616,15,102,585,105,1218],"class_list":["post-19110","europe","type-europe","status-publish","format-standard","has-post-thumbnail","category-sin-categoria","tag-europe","tag-france","tag-gambling","tag-online-betting","tag-online-gambling","tag-sports-betting","tag-tax","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>France tightens gambling advertising controls and adds JONUM - Mundo Video Entertainment | Casino News in Latin America and the World<\/title>\n<meta name=\"description\" content=\"France, October 8, 2026: the Autorit\u00e9 Nationale des Jeux (ANJ) and the Autorit\u00e9 de R\u00e9gulation Professionnelle de la Publicit\u00e9 (ARPP) renewed their cooperation agreement and, for the first time, extended oversight to JONUM, games involving monetizable digital objects linked to blockchain, NFTs and other digital assets. 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