{"id":6416,"date":"2022-02-17T00:00:00","date_gmt":"2022-02-17T00:00:00","guid":{"rendered":"https:\/\/www.mundovideo.com.co\/en\/europe\/gambling-operators-must-improve-their-targeting-of-online-advertising\/"},"modified":"2022-02-17T00:00:00","modified_gmt":"2022-02-17T00:00:00","slug":"gambling-operators-must-improve-their-targeting-of-online-advertising","status":"publish","type":"europe","link":"https:\/\/www.mundovideo.com.co\/en\/europe\/gambling-operators-must-improve-their-targeting-of-online-advertising\/","title":{"rendered":"Gambling operators must improve their targeting of online advertising"},"content":{"rendered":"<p style=\"text-align:justify\"><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-size:14.0pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\">The Dutch gambling regulator Kansspelautoriteit (KSA) has warned online gambling licensees to improve the targeting of online advertising following a backlash from the public and politicians.<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align:justify\">&nbsp;<\/p>\n<p style=\"text-align:justify\"><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-size:14.0pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\">It&rsquo;s warned all 12 licence holders to &ldquo;pay special attention&rdquo; to ensure gambling ads are not seen by &ldquo;vulnerable people such as minors and young adults&rdquo;.<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align:justify\">&nbsp;<\/p>\n<p style=\"text-align:justify\"><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-size:14.0pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\">The move comes as MPs push the Netherlands&rsquo; new minister for legal protection Franc Weerwind for a ban on untargeted gambling adverts to stem what they describe as a &ldquo;barrage&rdquo; of advertising since the regulated online market when live at the start of October.<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align:justify\">&nbsp;<\/p>\n<p style=\"text-align:justify\"><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-size:14.0pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\">Weerwind has said that he needs more time to study the legality of a possible ban and stressed that some advertising was necessary.<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align:justify\">&nbsp;<\/p>\n<p style=\"text-align:justify\"><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-size:14.0pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\">The Netherland&rsquo;s existing legislation prohibits gaming operators from showing ads before 9pm and in media that appeals mainly to people aged under 25. Ads must also carry a safer gambling message.<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align:justify\">&nbsp;<\/p>\n<p style=\"text-align:justify\"><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-size:14.0pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\">However, in an advertising sweep, the KSA found that three operators had displayed advertisements on a &ldquo;Donald Duck website&ldquo;, a teen-oriented YouTube channel called TeenTok and during the family TV show Marble Mania.<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align:justify\">&nbsp;<\/p>\n<p style=\"text-align:justify\"><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-size:14.0pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\">The regulator says it has demanded that the operators involved demonstrate that they have adjusted their advertising policies. It said it has also demanded action from seven other operators that were found to have committed less serious breeches.<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align:justify\">&nbsp;<\/p>\n<p style=\"text-align:justify\"><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-size:14.0pt\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\">The KSA said: <em>&ldquo;The KSA keeps a close eye on advertising by gambling providers and takes enforcement action where necessary. New providers can also look forward to such treatment. Fines are not ruled out if violations are found.&rdquo;<\/em><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align:justify\">&nbsp;<\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,sans-serif\"><span style=\"font-size:16.0pt\"><span style=\"background-color:white\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">No Copyright infringement intended. Video\/Photo Unknown Direct for credits\/issue or text us +57 3606412 &#8230;&nbsp;<\/span><\/span><\/span><\/span><span style=\"font-size:16.0pt\"><span style=\"background-color:white\"><span style=\"font-family:&quot;Arial&quot;,sans-serif\"><span style=\"color:black\">|&nbsp;Respect&nbsp;to&nbsp;Photographers&nbsp;&amp;&nbsp;Influencer<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align:justify\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s warned all 12 licence holders to \u201cpay special attention\u201d to ensure gambling ads are not seen by \u201cvulnerable people such as minors and young adults\u201d.<\/p>\n","protected":false},"author":1,"featured_media":6417,"menu_order":436,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[3612],"class_list":{"0":"post-6416","1":"europe","2":"type-europe","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-its-warned-all-12-licence-holders-to-pay-special-attention-to-ensure-gambling-ads-are-not-seen-by-vulnerable-people-such-as-minors-and-young-adults","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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