{"id":13092,"date":"2025-08-04T13:39:20","date_gmt":"2025-08-04T13:39:20","guid":{"rendered":"https:\/\/www.mundovideo.com.co\/en\/?post_type=gambling&#038;p=13092"},"modified":"2025-08-04T14:45:58","modified_gmt":"2025-08-04T14:45:58","slug":"women-leading-the-game-elizabeth-maya-and-the-voice-of-transformation-in-colombias-gambling-sector","status":"publish","type":"gambling","link":"https:\/\/www.mundovideo.com.co\/en\/colombian-gambling-news\/women-leading-the-game-elizabeth-maya-and-the-voice-of-transformation-in-colombias-gambling-sector\/","title":{"rendered":"Women leading the game: Elizabeth Maya and the voice of transformation in Colombia\u2019s gambling sector"},"content":{"rendered":"\n<p>In a rapidly evolving industry, we rarely stop to focus on what truly drives transformation: the people behind the scenes. In Colombia\u2019s gambling ecosystem, few voices resonate as powerfully in 2025 as that of <strong>Elizabeth Maya Cano<\/strong>, Executive President of <strong>Cornazar<\/strong>, the national trade association representing licensed gambling operators.<\/p>\n\n\n\n<p>Recently honored at the <strong>LIFE Awards in Medell\u00edn<\/strong> for her outstanding female leadership, Maya has become a key figure not only in regulatory discussions and technical forums, but also in shaping the emotional and social narrative of legal gambling in the country.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/mundovideo.com.co\/landing\/multigame-link\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng.jpg\" alt=\"\" class=\"wp-image-9622\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng.jpg 700w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng-300x300.jpg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng-150x150.jpg 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p>In an exclusive interview with <strong>Mundo Video\u00ae<\/strong>, Latin America\u2019s most widely read digital media outlet in the gaming sector\u2014and the company that for over 36 years has set the benchmark for the Colombian industry\u2014Maya shared how recognition at events like the LIFE Awards validates the <strong>invisible labor of hundreds of women across Colombia\u2019s legal gaming industry<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"944\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/08\/women-leading-the-game-elizabeth-maya-and-the-voice-of-transformation-in-colombias-gambling-sector2.jpg\" alt=\"\" class=\"wp-image-13094\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/08\/women-leading-the-game-elizabeth-maya-and-the-voice-of-transformation-in-colombias-gambling-sector2.jpg 700w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2025\/08\/women-leading-the-game-elizabeth-maya-and-the-voice-of-transformation-in-colombias-gambling-sector2-222x300.jpg 222w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p><em>&#8220;This is more than a personal milestone. It confirms that women in the gambling sector are making an impact\u2014building with rigor and empathy, and proving that our voices belong in every space: technical, institutional, and symbolic.\u201d<\/em><\/p>\n\n\n\n<p>Her presence at international stages such as <strong>SBC Summit LatAm<\/strong> reinforces her conviction that <strong>Colombia\u2019s local experience has global relevance<\/strong>.<\/p>\n\n\n\n<p>\u201c<em>Colombia has positioned itself as a responsible operator model despite challenges. We\u2019re not just surviving\u2014we\u2019re contributing to regional conversations with real substance.\u201d<\/em><\/p>\n\n\n\n<p>Maya leads a predominantly female team at Cornazar and believes <strong>empathy is as important as technical knowledge<\/strong> in today\u2019s leadership landscape.<\/p>\n\n\n\n<p>\u201c<em>I receive messages from entrepreneurs daily\u2014worried about labor reforms, banking access, or the uncertainty they face. Listening and supporting them isn\u2019t just legal work\u2014it\u2019s emotional work.\u201d<\/em><\/p>\n\n\n\n<p>When asked about advice for young women looking to grow in this industry, she said:<\/p>\n\n\n\n<p>\u201c<em>Knowledge, when paired with empathy and courage, transforms. Prepare yourself rigorously, speak up even in spaces not built for you, and lead with heart. There is room for all of us.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/mundovideo.com.co\/landing\/multigame-link\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng.jpg\" alt=\"\" class=\"wp-image-9622\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng.jpg 700w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng-300x300.jpg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng-150x150.jpg 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p>She closed with a message that transcends gender and touches on trust:<\/p>\n\n\n\n<p>\u201c<em>Every legal bet supports jobs, families, health funding, and economic equity. To citizens, regulators, and the media: value the legal gaming industry. Trust the operators working with integrity\u2014we are building a safer, stronger Colombia together.\u201d<\/em><\/p>\n\n\n\n<p>At <strong>Mundo Video\u00ae<\/strong>, we know that stories like these are not isolated\u2014they are proof that the industry is evolving. The women who lead it are doing more than participating\u2014they are leveling up the entire sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a rapidly evolving industry, we rarely stop to focus on what truly drives transformation: the people behind the scenes. In Colombia\u2019s gambling ecosystem, few voices resonate as powerfully in 2025 as that of Elizabeth Maya Cano, Executive President of Cornazar, the national trade association representing licensed gambling operators.<\/p>\n","protected":false},"author":1,"featured_media":13095,"menu_order":89,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[57,3,9,31],"class_list":{"0":"post-13092","1":"gambling","2":"type-gambling","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-casinos","8":"tag-coljuegos","9":"tag-colombia","10":"tag-lotteries","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Women leading the game: Elizabeth Maya and the voice of transformation in Colombia\u2019s gambling sector - Mundo Video Entertainment | Casino News in Latin America and the World<\/title>\n<meta name=\"description\" content=\"In a rapidly evolving industry, we rarely stop to focus on what truly drives transformation: the people behind the scenes. 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