{"id":18366,"date":"2026-08-28T08:30:00","date_gmt":"2026-08-28T13:30:00","guid":{"rendered":"https:\/\/www.mundovideo.com.co\/en\/?post_type=gambling&#038;p=18366"},"modified":"2026-08-28T06:50:52","modified_gmt":"2026-08-28T11:50:52","slug":"peru-launches-aiger-and-ipjr-to-bring-responsible-gaming-into-the-heart-of-igaming","status":"publish","type":"gambling","link":"https:\/\/www.mundovideo.com.co\/en\/colombian-gambling-news\/peru-launches-aiger-and-ipjr-to-bring-responsible-gaming-into-the-heart-of-igaming\/","title":{"rendered":"Peru launches AIGER and IPJR to bring responsible gaming into the heart of iGaming"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Peru added two new private structures on <strong>August 27, 2026<\/strong> aimed at strengthening prevention and education within the regulated gaming market; the <strong>Association for Regulated iGaming and Responsible Entertainment (AIGER)<\/strong> and the <strong>Peruvian Institute for Conscious and Responsible Gaming (IPJR)<\/strong>, both promoted by <strong>Sergio Poves<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.mundovideo.com.co\/mve-ads\/?lang=en\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/05\/ADS-MVE.jpg\" alt=\"\" class=\"wp-image-16352\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/05\/ADS-MVE.jpg 600w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/05\/ADS-MVE-300x250.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">AIGER was created as an industry association focused on <strong>lotteries, online gaming and sports betting<\/strong>, while IPJR will operate as its technical and social arm, developing training, awareness and prevention programs around problematic gambling behavior. Neither entity is a state body or regulator; both are private initiatives designed to complement the existing public framework.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"284\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/peru-launches-aiger-and-ipjr-to-bring-responsible-gaming-into-the-heart-of-igaming2.png\" alt=\"\" class=\"wp-image-18368\" style=\"aspect-ratio:2.6531531531531534;width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/peru-launches-aiger-and-ipjr-to-bring-responsible-gaming-into-the-heart-of-igaming2.png 754w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/peru-launches-aiger-and-ipjr-to-bring-responsible-gaming-into-the-heart-of-igaming2-300x113.png 300w\" sizes=\"auto, (max-width: 754px) 100vw, 754px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Their first action was an <strong>online workshop for employees of the Huancayo Charitable Society, in Jun\u00edn<\/strong>, with participation from the <strong>Directorate of Charitable Societies of the Ministry of Women and Vulnerable Populations (MIMP)<\/strong>. That directorate is currently headed on a temporary basis by <strong>Carmen del Pilar Alayo Bereche<\/strong>, appointed on <strong>August 9, 2026<\/strong> through Directoral Resolution <strong>No. 376-2026-MIMP\/OGRH<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"460\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/peru-launches-aiger-and-ipjr-to-bring-responsible-gaming-into-the-heart-of-igaming3.png\" alt=\"\" class=\"wp-image-18369\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/peru-launches-aiger-and-ipjr-to-bring-responsible-gaming-into-the-heart-of-igaming3.png 728w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/peru-launches-aiger-and-ipjr-to-bring-responsible-gaming-into-the-heart-of-igaming3-300x190.png 300w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Carmen del Pilar Alayo Bereche<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MIMP is headed by Minister <strong>Mar\u00eda Magdalena Seminario Mar\u00f3n<\/strong>, while <strong>Juan Carlos Pasco Herrera<\/strong> serves as Vice Minister for Vulnerable Populations. The workshop also included <strong>Thiago Lusim<\/strong>, from <strong>Betshield Responsible Gaming<\/strong>, and <strong>Rodrigo Gajardo Mu\u00f1oz<\/strong> and <strong>Carlos Arriagada<\/strong>, from <strong>Pausa Responsable<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"450\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/peru-launches-aiger-and-ipjr-to-bring-responsible-gaming-into-the-heart-of-igaming4.jpg\" alt=\"\" class=\"wp-image-18370\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/peru-launches-aiger-and-ipjr-to-bring-responsible-gaming-into-the-heart-of-igaming4.jpg 682w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2026\/08\/peru-launches-aiger-and-ipjr-to-bring-responsible-gaming-into-the-heart-of-igaming4-300x198.jpg 300w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Mar\u00eda Magdalena Seminario Mar\u00f3n<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The regulatory backdrop is defined by <strong>Law No. 31557<\/strong>, published on <strong>August 13, 2022<\/strong>, and its implementing regulation, <strong>Supreme Decree No. 005-2023-MINCETUR<\/strong>, governing remote gaming and sports betting. The technical authority is the <strong>General Directorate of Casino Games and Slot Machines (DGJCMT)<\/strong> under <strong>MINCETUR<\/strong>, led by <strong>Yuri Guerra Padilla<\/strong>. The ministry is headed by <strong>Rogers Mart\u00edn Valencia Espinoza<\/strong>, with <strong>Liz Chirinos Cuadros<\/strong> serving as Vice Minister of Tourism since <strong>August 9, 2026<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.mundovideo.com.co\/landing\/multigame-link\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng.jpg\" alt=\"\" class=\"wp-image-9622\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng.jpg 700w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng-300x300.jpg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng-150x150.jpg 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The new private ecosystem is emerging while the government intensifies enforcement. On <strong>July 21<\/strong>, MINCETUR blocked <strong>36 illegal platforms<\/strong> with support from the <strong>Ministry of Transport and Communications (MTC)<\/strong> and seized <strong>39 illegal slot machines<\/strong> in Lima, Lambayeque and Piura. In addition, <strong>Indecopi<\/strong> continues investigating betting advertising and requires gambling-addiction warnings, while <strong>SUNAT<\/strong> has administered a <strong>1% Selective Consumption Tax (ISC)<\/strong> on remote gaming and betting since <strong>July 1, 2025<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peru added two new private structures on August 27, 2026 aimed at strengthening prevention and education within the regulated gaming market; the Association for Regulated iGaming and Responsible Entertainment (AIGER) and the Peruvian Institute for Conscious and Responsible Gaming (IPJR), both promoted by Sergio Poves.<\/p>\n","protected":false},"author":1,"featured_media":18367,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[15,624,4955,102,585,1307,354,5012,105],"class_list":["post-18366","gambling","type-gambling","status-publish","format-standard","has-post-thumbnail","category-sin-categoria","tag-gambling","tag-igaming","tag-mincetur","tag-online-betting","tag-online-gambling","tag-peru","tag-responsible-gambling","tag-south-america","tag-sports-betting","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Peru launches AIGER and IPJR to bring responsible gaming into the heart of iGaming - Mundo Video Entertainment | Casino News in Latin America and the World<\/title>\n<meta name=\"description\" content=\"Peru added two new private structures on August 27, 2026 aimed at strengthening prevention and education within the regulated gaming market; 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