{"id":2673,"date":"2023-08-15T00:00:00","date_gmt":"2023-08-15T00:00:00","guid":{"rendered":"https:\/\/www.mundovideo.com.co\/en\/colombian-gambling-news\/2billions-of-minutes-consume-the-brazilian-bettors-each-month\/"},"modified":"2023-08-15T00:00:00","modified_gmt":"2023-08-15T00:00:00","slug":"2billions-of-minutes-consume-the-brazilian-bettors-each-month","status":"publish","type":"gambling","link":"https:\/\/www.mundovideo.com.co\/en\/colombian-gambling-news\/2billions-of-minutes-consume-the-brazilian-bettors-each-month\/","title":{"rendered":"2Billions of minutes consume the Brazilian bettors each month."},"content":{"rendered":"<p><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">A new Comscore study reveals that Brazil reached 42.5 million unique users on betting sites, trailing only the United States and England.<\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"> <\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">The Top 5 countries are completed by India and Italy. According to the survey, the category has had significant growth in terms of consumption time since 2019, showing an increase of 281%, reaching 2,000 million minutes consumed per month.<\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"> <\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">This represents the equivalent of 32% of the Brazilian digital population, with 80% of these consumers connecting only through mobile devices.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family:Arial,serif\"><span style=\"font-size:x-large\">Regarding the user profile, 49% of them belong to class C;<\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:x-large\"> <\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:x-large\">while, at the gender level, 61% of consumers are men, mostly over 45 years of age.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.mundovideo.com.co\/assets\/international\/2billions-of-minutes-consume-the-brazilian-bettors-each-month2.jpg\" style=\"width:100%\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><em>&quot;We note that the growth in access to gambling among Brazilian consumers can be attributed to several factors, such as the popularization of online betting, the reach of the Internet and the advancement of technology, as well as the wide coverage of events.<\/em><\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><em> <\/em><\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"><em>In this analysis, we deepened the profile of these users and drew an interesting picture of the category in Brazil and in the world,&quot;<\/em><\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"> said Ingrid Veronesi, Comscore&#39;s senior director for Brazil.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">Another aspect that contributed to the growth in the use of betting sites was their exposure on social networks.<\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\"> <\/span><\/span><span style=\"font-family:Arial,serif\"><span style=\"font-size:large\">In the first quarter of 2023, the sector registered 617,000 actions in the main social networks, with Betfair being the most active brand in these media.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This represents the equivalent of 32% of the Brazilian digital population, with 80% of these consumers connecting only through mobile devices.<\/p>\n","protected":false},"author":1,"featured_media":2674,"menu_order":348,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[844,872,873],"class_list":["post-2673","gambling","type-gambling","status-publish","format-standard","has-post-thumbnail","tag-brazil","tag-comscore","tag-ingrid-veronesi","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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