{"id":9260,"date":"2024-10-10T16:15:23","date_gmt":"2024-10-10T16:15:23","guid":{"rendered":"https:\/\/www.mundovideo.com.co\/en\/?post_type=gambling&#038;p=9260"},"modified":"2024-10-10T16:15:24","modified_gmt":"2024-10-10T16:15:24","slug":"sports-betting-in-colombia-summary-of-how-it-is-going-in-2024","status":"publish","type":"gambling","link":"https:\/\/www.mundovideo.com.co\/en\/colombian-gambling-news\/sports-betting-in-colombia-summary-of-how-it-is-going-in-2024\/","title":{"rendered":"Sports betting in Colombia, summary of how it is going in 2024."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The sports betting market has had a good year. According to estimates by the Colombian Federation of Gambling Entrepreneurs in Colombia there was an increase of between 30 and 40% in sports betting, thanks to the enthusiasm of fans and the wide range of regulated companies that provide these services.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.youtube.com\/watch?v=4d0WZjXrn98&amp;t=29s\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.mundovideo.com.co\/assets\/feria24\/ice-london-termino-y-se-despidio-la-feria-en-imagenes-mgl.png\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Until April 2024, according to the association, online betting transferred 117,068 million pesos to the health sector, and in all of 2023 this figure reached 846,000 million pesos. Currently, there are 15 authorized platforms that operate within the established legal framework, <em>\u201ceach one has complied with strict standards of security, transparency and social responsibility, thus guaranteeing a fair and protected gaming environment for all users,\u201d<\/em> said Evert Montero, president of Fecoljuegos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most prominent players in this industry are BetPlay, WPlay, Codere, Betsson, Yajuego and Rushbet. The strength they have gained has been such that a report developed by Seenka detailed how sports betting houses in Colombia increased their advertising presence on television in the context of the Copa Am\u00e9rica and the Olympics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the final of the soccer tournament held in the United States, 41 brands from 20 industries were registered on the different channels that broadcast the matches. Caracol and RCN were the Colombian channels with the highest number of advertisers, accumulating a total of 5,701 seconds of advertising. RCN led in the number of brands and advertising seconds, with 28 brands and 3,617 seconds, surpassing Caracol, which had 23 brands and 2,084 seconds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While Betsson and Betplay shared almost half of the advertising seconds. The rest of the entities in this category represented only 0.8% of the total. Although this year there were competitions in different sports, the crown of online betting goes to football with 85% of the market in Colombia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>The Copa Am\u00e9rica, the final stages of the Champions League, and the matches of the local leagues and the main European leagues such as Serie A, the Premier, La Liga and the Bundesliga are the events in which Colombians bet the most.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.mundovideo.com.co\/assets\/international\/sports-betting-in-colombia-summary-of-how-it-is-going-in-20242.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Consumer League CON-SUMMA filed a complaint with the Superintendency of Industry and Commerce (SIC) for the video of the song <em>\u2018El ritmo que nos une\u2019<\/em>, by Ryan Castro, which was the \u2018anthem\u2019 of the Copa Am\u00e9rica for Colombian fans. CON-SUMMA argued that \u201cin said video, the singer Ryan Castro, several players of the Colombian National Team and a group of Colombian fans are shown singing and celebrating, among them several minors.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.mundovideo.com.co\/assets\/international\/sports-betting-in-colombia-summary-of-how-it-is-going-in-20243.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For its part, the Gelsa Group, behind chance, Super Astro, Raspa Todo, Loter\u00edas and the Betplay collection, assures that the latter is the business that is growing the most, with a 25% increase in sales and a market share close to 60% at the national level.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The sports betting market has had a good year. According to estimates by the Colombian Federation of Gambling Entrepreneurs in Colombia there was an increase of between 30 and 40% in sports betting, thanks to the enthusiasm of fans and the wide range of regulated companies that provide these services. Until April 2024, according to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9261,"menu_order":256,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-9260","gambling","type-gambling","status-publish","format-standard","has-post-thumbnail","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sports betting in Colombia, summary of how it is going in 2024. - Mundo Video Entertainment | Casino News in Latin America and the World<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mundovideo.com.co\/en\/colombian-gambling-news\/sports-betting-in-colombia-summary-of-how-it-is-going-in-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sports betting in Colombia, summary of how it is going in 2024. - Mundo Video Entertainment | Casino News in Latin America and the World\" \/>\n<meta property=\"og:description\" content=\"The sports betting market has had a good year. According to estimates by the Colombian Federation of Gambling Entrepreneurs in Colombia there was an increase of between 30 and 40% in sports betting, thanks to the enthusiasm of fans and the wide range of regulated companies that provide these services. Until April 2024, according to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mundovideo.com.co\/en\/colombian-gambling-news\/sports-betting-in-colombia-summary-of-how-it-is-going-in-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Mundo Video Entertainment | Casino News in Latin America and the World\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-10T16:15:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/10\/sports-betting-in-colombia-summary-of-how-it-is-going-in-2024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mundovideo.com.co\/en\/colombian-gambling-news\/sports-betting-in-colombia-summary-of-how-it-is-going-in-2024\/\",\"url\":\"https:\/\/www.mundovideo.com.co\/en\/colombian-gambling-news\/sports-betting-in-colombia-summary-of-how-it-is-going-in-2024\/\",\"name\":\"Sports betting in Colombia, summary of how it is going in 2024. - 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