{"id":14176,"date":"2025-10-15T08:30:00","date_gmt":"2025-10-15T13:30:00","guid":{"rendered":"https:\/\/www.mundovideo.com.co\/en\/?post_type=opinion&#038;p=14176"},"modified":"2025-10-14T22:48:32","modified_gmt":"2025-10-15T03:48:32","slug":"why-netherlands-faces-regulatory-backlash-as-ksas-anti-advertising-policy-fuels-igaming-black-market-expansion","status":"publish","type":"opinion","link":"https:\/\/www.mundovideo.com.co\/en\/opinion\/why-netherlands-faces-regulatory-backlash-as-ksas-anti-advertising-policy-fuels-igaming-black-market-expansion\/","title":{"rendered":"Why Netherlands faces regulatory backlash as KSA\u2019s anti-advertising policy fuels iGaming black market expansion"},"content":{"rendered":"\n<p>When the Netherlands implemented the <strong>Remote Gambling Act (KOA)<\/strong> in October 2021, regulators promised a \u201csafe, transparent, and consumer-protected\u201d online gaming market. Four years later, that vision is unraveling. The <strong>Kansspelautoriteit (KSA)<\/strong>, the Dutch gambling authority, is now under growing pressure as its <strong>strict advertising bans and compliance mandates<\/strong> appear to have backfired \u2014 pushing more Dutch players toward the very unregulated market the law sought to eliminate.<\/p>\n\n\n\n<p>Recent data reveal that <strong>unlicensed iGaming operators now control up to 56% of the Dutch online gambling market<\/strong>, surpassing the licensed sector for the first time. Analysts attribute this surge to the <strong>2023 Ban on Untargeted Advertising<\/strong>, which eliminated nearly all legal marketing avenues for licensed operators. Without visibility, legitimate brands such as <strong>Bet365<\/strong>, <strong>Kindred Group\u2019s Unibet<\/strong>, <strong>Entain\u2019s BetCity.nl<\/strong>, and <strong>JOI Gaming\u2019s Jacks.nl<\/strong> have seen new player registrations fall by double digits.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.mundovideo.com.co\/landing\/multigame-link\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng.jpg\" alt=\"\" class=\"wp-image-9622\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng.jpg 700w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng-300x300.jpg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng-150x150.jpg 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p>Paradoxically, the measure intended to protect players has driven them to unlicensed platforms that promise bonuses, anonymity, and unrestricted crypto payments. These illegal sites operate beyond KSA\u2019s reach, using offshore servers and aggressive affiliate networks to target Dutch players on social media.<\/p>\n\n\n\n<p>To counter this, the KSA, under chairman <strong>Ren\u00e9 Jansen<\/strong>, has escalated enforcement. Between 2023 and 2025, it issued <strong>\u20ac27 million in fines<\/strong>, including landmark penalties against <strong>N1 Interactive Ltd. (\u20ac12.6 million)<\/strong> and <strong>Videoslots Ltd. (\u20ac9.9 million)<\/strong>. Yet Jansen admits the deterrent effect remains limited: \u201cWe are sanctioning faster, but new violations appear almost instantly,\u201d he said during a parliamentary briefing in The Hague.<\/p>\n\n\n\n<p>In October 2025, the KSA extended its crackdown to <strong>social media influencers<\/strong>. The regulator warned dozens of creators \u2014 some with audiences exceeding <strong>500,000 followers<\/strong> \u2014 for promoting illegal gambling sites on <strong>TikTok, Instagram, and Twitch<\/strong>. The agency has begun coordinating with the <strong>Dutch Media Authority<\/strong> and <strong>Interpol<\/strong> to track these promotions across borders, but insiders acknowledge enforcement is reactive and under-resourced.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.mundovideo.com.co\/landing\/multigame-link\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng.jpg\" alt=\"\" class=\"wp-image-9622\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng.jpg 700w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng-300x300.jpg 300w, https:\/\/www.mundovideo.com.co\/en\/wp-content\/uploads\/sites\/2\/2024\/08\/multigame-diamod-III-700-eng-150x150.jpg 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/figure>\n\n\n\n<p>The KSA currently has <strong>fewer than 80 inspectors<\/strong> to oversee a \u20ac1.4-billion market, relying on manual reports and limited digital tools to trace illegal campaigns. Meanwhile, industry groups argue that legitimate operators are suffocating under the current policy. \u201cWhen compliance kills competitiveness, the illegal market wins,\u201d warned a spokesperson from the <strong>Netherlands Online Gambling Association (NOGA)<\/strong>.<\/p>\n\n\n\n<p>Financially, the implications are serious: declining legal revenue means lower tax collection and weakened consumer safeguards. Politically, pressure is mounting for the Dutch Parliament to revisit the KOA\u2019s implementation and possibly relax marketing restrictions to restore market equilibrium.<\/p>\n\n\n\n<p>The Netherlands\u2019 situation is now a case study in regulatory overcorrection \u2014 proving that <strong>too much protection can end up protecting no one<\/strong>. For Europe\u2019s gaming policymakers, the Dutch backlash offers a critical lesson: <em>sustainability in regulation lies not in prohibition, but in balance.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paradoxically, the measure intended to protect players has driven them to unlicensed platforms that promise bonuses, anonymity, and unrestricted crypto payments. <\/p>\n","protected":false},"author":1,"featured_media":14177,"menu_order":11,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[3184,3194,4854,102,105],"class_list":{"0":"post-14176","1":"opinion","2":"type-opinion","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categoria","8":"tag-europe","9":"tag-illegal-betting","10":"tag-ksa","11":"tag-online-betting","12":"tag-sports-betting","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - 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