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 ¿Politics disguised as efficiency in Coljuegos owing Marsbet´s announcement?

¿Politics disguised as efficiency in Coljuegos owing Marsbet´s announcement?
Origin: Carlos Mario Carmona
Published: 2023-09-28

The new presidency of Coljuegos took longer to be appointed than to see the new achievements in regulatory matters, which surprises me given the slowness that the entity demonstrates in other procedures.


And let's get to the point, almost a month ago the Atlético Bucaramanga soccer team printed the Marsbet online casino brand on its shirt as an official sponsor, which is normal since there is no legal impediment that forces a brand to appear anywhere, under the premise that it must have authorization from some regulator, which Coljuegos claims in this case because we are in the …football environment... they say.


Two days ago, on September 25, 2023, Coljuegos published a draft resolution “By which the activities of advertising, sponsorship, promotion or any other form of commercial communication of competitive games are regulated Coljuegos as Administrator of the Rentistic Monopoly of games of luck and chance” as he reads it, he wants to regulate advertising and put limits on investment in it; And I am referring to this efficiency, it took Coljuegos less than a month to issue a resolution against an advertiser, and for 4 months they have had dozens of operators adrift to approve contracts that have years of tradition and that have acquired rights.


I am amazed that they are suggesting that localized game contracts lack clarity, in an absurd witch hunt and false starts to the press; when the entity itself has just been kidnapped and has the door open for a whole avalanche of lawsuits that, I hope will happen, from SPORTS BETTING PLAYERS AND EVERYTHING RELATED, because they never guarded or gave security to the data that each of them they entrusted them to the online gaming operating companies and for which Coljuegos is responsible and must guard by law.


Returning to the efficiency of the regulator, connecting the dots it turns out that the owner of Atlético Bucaramanga is a politician and is aspiring to the mayor of Ocaña -Santander- and we are just a month away from the elections and how "I owe everything to my president Petro " Well, one thing leads to another...bad bad if we are playing the politicized sewer game and this smells like that to me, like shit."


Is there so much pressure you are receiving to prioritize a possible political vendetta over dozens of contracts? Is there so much pressure they are receiving to create a quarantine effect in the localized sector and forget them to dedicate themselves to chance and online gaming exclusively?


The efficient reaction of the entity is so evident that it openly says in article 1 that it wants to regulate the conditions under which operators authorized to operate games of luck and chance can carry out advertising activities... it is impossible to react more clearly to Marsbet's announcement.


I repeat, the efficiency of issuing a resolution is incredible if we have been making Coljuegos understand things as simple as the SCLM or land uses for years, and in just 25 days, new people in the entity understand and regulate something intangible and with as many aspects as advertising?


I am characterized by being poorly thought out, think badly and you will be right.

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Coljuegos and the resolution on advertising have many gaps that draw attention. 

¿Politics disguised as efficiency in Coljuegos owing Marsbet´s announcement?

On October 20, Coljuegos published what could be understood as the regulation of advertising for games operated on the Internet, the “Advertising Resolution” after a particularly short (5 days) public consultation, and which, with more than 200 comments on the first draft, was published definitively without a second round of consultation.


The Advertising Resolution has a suspensive effect until January 2024 for current operators and with immediate applicability for new operators, this being a strange distinction that could affect equality and contractual economy.


This type of regulations that aim to solve or prevent a problem are usually accompanied by technical studies that identify what needs to be resolved, but in this case, the regulation does not present any technical study, nor does it base its decisions on figures to indicate the problem. It limits itself to establishing a hypothetical situation based on the overwhelming possibility of advertising, without pointing out what the problem is that is generated.


That, given the overwhelming possibility of promoting and generating advertising through different physical and digital media, it is necessary to intervene in the scope of action of gambling operators with respect to the amounts, spaces and ways of advertising their respective gaming platforms. bets.”(sic)


Another lack of regulatory technique is the absence of definitions of the terms used throughout the Resolution, and those that are available are insufficient to understand concepts and statements that are included within the regulatory body.


It is striking how the Advertising Resolution (administrative act), a norm that within the Colombian legal system corresponds to those of lower normative hierarchy, exceeds its normative powers by attempting to regulate trademark law in Colombia. Trademark regulation is established in higher standards, international agreements—the Higher Standard on Industrial Property of the Andean Community—and the Political Constitution of Colombia.


The lower category standards must be consistent with the higher ones. The hierarchy of norms means that those of higher rank, with the Fundamental Charter at the top, are the source of validity of those that follow them in said hierarchical scale.


The purpose of this harmony is none other than to establish an order that allows regulating, according to the same axiological system, the different factual situations called to be regulated by the legal system. This is the connotation of the system that covers the order and that guarantees its internal coherence.


We find a contradiction with this hierarchical principle in article 5 of the Advertising Resolution, by attempting to limit the use of the brand of third parties that are not owned by the gaming operator or its business group. The wording of this article is ambiguous and contradictory with higher standards in trademark law. This continues when the rule prohibits mentioning or using another operator's brand. Currently in Colombia the national league is sponsored by an internet gaming operator.


These regulatory provisions clearly exceed the power of Coljuegos, since it is not an authority on trademarks and patents in Colombia. Regarding advertising budgets, the Resolution established investment limits based on the monthly/annual GGR, which today establishes that the higher the result, the more advertising budget can be had. In the case of new operators, it puts an investment ceiling for the first six months, which means that, if you are new, you will hardly be able to have an aggressive advertising campaign.


The rule in general terms has several regulatory defects that will surely be analyzed by the operators, above all, it should be reviewed by the same regulatory body, with the understanding that the provisions included will generate a decrease in the gaming industry operated over the internet. and therefore a decrease in the income that is injected into the health system in Colombia.


In 10 years of regulatory developments, this is the first time that industry actors have experienced a norm that tends towards regression and restriction and not growth with regulation. Finally, we find, with surprise, the specific similarity in various wordings of this norm with the Spanish Royal Decree 958-2020, a norm that, by the way, is currently being sued in the Spanish courts.


Taking advantage of the regulatory suspense that this Advertising Resolution has, we expect a review by the regulatory entity and that it submit the regulatory content to a new agreement with the industry that projects positive results for everyone.




Juan Camilo Carrasco, is a partner at Asensi Abogados and expert in gaming regulation and legal issues for the industry,

The objective of every social network: collect your personal data. 

¿Politics disguised as efficiency in Coljuegos owing Marsbet´s announcement?

Companies like Google, X, and Meta collect huge amounts of user data, partly to better understand and optimize their platforms, but mostly to sell targeted advertising. Although collecting sensitive information about users' ethnicity, sexuality or other identifiers poses a risk to individuals.


For example, earlier this year, Meta and the US Department of Justice reached a settlement after it was discovered that the company's algorithm allowed advertisers to exclude certain racial groups from seeing ads on topics such as housing, employment and financial services.


In 2018, the company was fined $5 billion, one of the largest in history, after an investigation by the US Federal Trade Commission (FTC) found multiple cases in which the organization did not protect user information, following an investigation into data shared with the British consulting firm Cambridge Analytica. Meta has since modified some of these ad targeting options.


There is a very close relationship between the data collected about us and the automated tools used by platforms and other services, which often produce discriminatory results, and when that happens, there is no recourse other than litigation.”


Even for users who want to opt out of the voracious data collection, privacy policies remain complicated and vague, and many of them do not have the time or legal knowledge to analyze them.


At best, users can deduce what data will not be collected, “but in any case, the responsibility falls on them, who must scrutinize the policies to try to understand what is really happening with their information. “I am concerned that these corporate practices and policies are so vile and disconcerting that people do not understand what is at stake,”

What the left-wing government wants is to end the casinos. 

¿Politics disguised as efficiency in Coljuegos owing Marsbet´s announcement?

The resolution that was published regarding land use put us at the same point where we were 8 years ago, they made us run with a legal solution that seems to me more like a white-collar slap for all of us located operator(s).


A resolution that comes at a very very bad time; moment in which the change of mayors, governors, and the entire administrative branch is going to begin and that, according to what is read, those of us who have a pending procedure - as in my case - are going to have four months to contribute it, that is, November, December, January , February… complicated, which outgoing official works or which incoming official gets soaked?


Or, chronicle of a new bloodletting: they sign us but for sure will ask for money under the table.


Inconvenient and puts us on the ropes and clashes with what the same resolution says in Article 3. Beginning. 11. By virtue of the principle of effectiveness, the authorities will seek to ensure that the procedures achieve their purpose, and, for this purpose, they will remove purely formal obstacles ex officio, they will avoid inhibitory decisions, delays or delays and they will clean up, in accordance with this Code, procedural irregularities. that are presented, in pursuit of the effectiveness of the material right that is the object of the administrative action.


I feel that it is a very convenient justification to get out of the scandal that they started creating, for something that is exactly what is happening: the entity agreed at the time to something in view of the moment of misinformation that reigned around those located and all ( we) act; that there was no resolution that made it official, I don't know; but now the current presidency of Coljuegos is doing the same: it accepts what was contributed and filed, but it is NOT applying the principle of good faith: I believe it but I don't believe it.


This is how climate change affects players. 

¿Politics disguised as efficiency in Coljuegos owing Marsbet´s announcement?

For both traders and bettors, unreliable weather can and will affect how markets are priced, how sporting events are run and even how people choose to bet.


So what are some of the likely ways that climate change could impact sports betting and what can operators and their customers do to mitigate these issues?


Arguably the clearest way that climate change affects sport is by introducing another uncertainty variable. Event cancellations and postponements are likely to increase, disrupting betting calendars, odds-setting processes and risk management.


Player performance can be affected in unpredictable ways, and even changes in the playing surface (think hard or soft ground in horse racing) can have an impact on the outcome, posing challenges on both sides of the playing market. bets.


Then there are issues like strong winds; Let's take golf as an example. Strong winds during a golf tournament open up the course, making the outcome much less predictable, a problem for both bookmakers and bettors. Or heavy rain during an outdoor event, which can result in a more slippery surface for sports like football, or a heavier surface for sports like rugby.


The ways in which weather can affect sport are multiple and by extension this means a significant impact on betting markets and the sports betting industry as a whole. People are likely to be more at home, or indoors, and perhaps more focused on sports and finding ways to entertain themselves.


But, conversely, customers at betting sites, casinos and bingo sites are less likely to gamble when temperatures rise. People tend to spend more time outdoors, meeting friends or, alternatively, seeking refuge from the heat in the most extreme conditions; They don't really feel like betting on sports. This is how climate change affects players (and their decisions)


Climate change is happening and will continue to cause problems for the sports betting industry for years to come. The future almost certainly looks different from the past, due to rising temperatures, more extreme weather patterns, and greater unpredictability in climate. With much of sports betting dependent on reliable, programmable and often outdoor events, it appears that the risk of cancellation and disruption will remain for some time.


While this poses challenges for sports betting operators, they are not insurmountable. With early adaptations and greater reliance on technology and data, these are issues that can be overcome and ultimately taken into account as another variable when setting quotas and pricing in markets.

The answers to the biggest questions are often found in the smallest things. 

¿Politics disguised as efficiency in Coljuegos owing Marsbet´s announcement?

In regulated markets, online growth has come through channel shifts from retail, driven both by the arrival of new products, such as in-play, and higher-margin inventions, such as online matched betting. the same game.


It has often been driven by newly regulated territories that offer the potential promise of “easy money.”


Sports betting often works as an acquisition funnel for casinos. As a result, little attention is paid to the quality of prices, as they have long been replaced by a marketing strategy driven by bonuses and promotions, supported by a tendency to discard expert bettors who do not prove to be recreational. in nature.


Rising tides lift all boats. In the context of looser regulation and cheaper revenue costs that characterized the industry 10 years ago, there was a perception that this way of treating betting odds as “content” was enough to drive long-term growth.


"The answers to the biggest questions are often found in the smallest things"


The problem many traders have now is realizing that the tide has gone out. Macroeconomic conditions are more difficult, the internal business model they are following is clearly failing and there is a lack of options available for bookmakers to pivot due to a fungible supply chain.


Seemingly with every passing week, another carrier pulls out of its US exposure, due to its inability to make the "marketing-led" model pay off, especially when there is no product differentiation to support it. distinguish them.


Average prices, coupled with a lack of scale, mean that all but the largest operators can no longer survive. Even the UK's largest operators are finding it increasingly difficult to achieve growth in the face of strict affordability controls.


In markets with little historical data to inform prices, or very little liquidity to form the market, it is the information that can be extracted from a client's behavior that is extremely valuable in optimizing your price.


As a trader, if you are willing to bet larger against a more qualified customer base because you have much greater price certainty (not only in singles but also in multiples and accumulator bets in the same game), then you are using a weapon that its the competition can't match.


Similarly, having that information available, and known only to you, in a market that is liquid (where a small difference in price can generate large additional volumes) becomes a method of gaining significant market share.


Accessing strong global liquidity, adjusting prices based on the specific information your clients provide you, and then optimizing your position in your local market based on your proprietary information, is the only long-term business model that will keep you afloat. to many operators in increasingly turbulent times.

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¿Politics disguised as efficiency in Coljuegos owing Marsbet´s announcement?
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