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 Is it going to be possible to silence the advertising of Sports Betting?




Is it going to be possible to silence the advertising of Sports Betting?
Origin: John Holden J.D.
Published: 2023-03-23

One doesn't have to look far to see that sports betting is now legal in much of the country. Turn on just about any sporting event (even in states that haven't yet become legal in a post-Murphy universe), you're likely to see sports betting advertising. Of course, this isn't America's first rodeo with the ubiquity of gambling or gambling-adjacent ads. The daily fantasy sports hype blitz of 2015 stands out as probably the most prominent example.

 

In an episode of deja vu again, it seems the industry is going down a very similar path to the 2015 experience. Ad spending in 2015 undoubtedly contributed to daily fantasy companies facing increased scrutiny from regulators, and current sports betting spending is likely to have a similar result. The simple solution would be for everyone in the industry to tone it down, be very careful with promotions, make sure that each promotion has clear terms and is only directed at the people who should receive the information. But that seems unlikely to happen. Fines for sports betting ads are here In response to violations of state (and provincial) regulations, some states have penalized carriers for failing to comply with advertising regulations. An example would be sending promotional materials to excluded or prohibited persons.

 

There has been a significant disparity in the fines imposed. They range from four figures, which seems unlikely to have much of a deterrent effect, to six-figure penalties, with Ohio and Ontario apparently being the most aggressive in slapping wrists. But, at the end of the day, we keep seeing violations over and over again.

 

Do the fines matter?

 

With businesses receiving fines in all jurisdictions, the question is: do the fines have any effect? It appeared that Massachusetts was taking a close look at the behavior and penalties of companies in other jurisdictions. At the end of the day, state regulators still approved even the companies they vetted the most, if only temporarily.

 

Is it the same everywhere?

 

Stripping a license or authorization to operate is extreme. Even the UK, which has much more experience regulating sports betting and stricter regulations related to advertising, has avoided extreme punishment. While it's unclear what recommendations will come if the UK white paper detailing a suggested advertising overhaul is published, if the North American market continues on its current path, they are likely to face calls for intervention as well. The elephant in the room in sports betting advertising In the US, the First Amendment presents a challenge to regulators seeking to control sports betting advertising. But while the First Amendment might remove a blanket ban from the table, it doesn't present a blanket ban for custom restrictions.

 

The Supreme Court struck down restrictions on gambling advertising that went too far, but the government still has some pretty significant leeway to restrict commercial speech, as long as:

The first step is to establish that the speech is legal, the illegal speech is not protected; Advance a government interest; and, Be closely tailored to the promotion of that government interest.

 

How decisions are translated into states

What this translates to is a significant ability to control certain types of advertising. At the state level, regulators may have even greater authority to impose restrictions given the permissive nature of sports betting licences. We already see state regulators imposing various requirements around sports betting advertising and penalties for violations. Through the licensing process, states may have more ability to impose advertising restrictions than the federal government. While the First Amendment will mean that there likely won't be a federal ban on sports betting advertising in the future, it doesn't rule out the possibility that the federal government might try to regulate sports betting. The reality is that states could probably (without even addressing the federal issues of doing anything) much more easily come up with stricter guidelines around advertising to better protect vulnerable groups.

 

Alcohol and tobacco as an advertising model for sports betting?

 

While many in the gaming industry cringe at comparisons to the alcohol industry, and even more so to the tobacco industry, it is unlikely that lawmakers would have serious qualms about treating gambling in a similar way to how gambling is restricted. publicity, in case there is finally a legislative consensus.

Many restrictions on tobacco advertising have come about as a result of most states signing the master settlement agreement with the tobacco companies, which, as one of the terms, caused the companies to agree to significant restrictions on advertising. The Federal Trade Commission (FTC) has fairly broad power to control advertising it deems unfair or misleading, which, as former commissioner Roscoe Starek III described in 1997, “an unfair act

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Sports betting the worst has already begun 

Is it going to be possible to silence the advertising of Sports Betting?

Sports betting, suspended soccer players and teams, rigged championships, scandals the order of the day are the daily news lately. In Chile and other countries in the world, the sponsorship of teams by betting houses is distrusted, because it is not entirely unusual to think that some ally with each other and end up favoring a particular bet.

 

In Europe, especially in Spain, match-fixing is fought by small clubs that have been discovered and where one or two players have finally been personally punished, which is not a deterrent to prevent Premier League matches from being fixed. league.

 

For its part, the Bundesliga is doing everything in its power and knowledge to closely follow the matches, with a very restricted regulation of sports betting but which does not guarantee full transparency of the results.

 

But not only he soccer; A few weeks ago, tennis player Younes Rachidi was banned for life for allowing himself to be beaten at will and collecting betting dividends. Bárbara Gatica Avilés Chilean tennis player suspended 3 years; Premier League top scorer Ivan Toney is facing a ban for illegal betting… and the list goes on. In Colombia we are not the exception and Llaneros has been accused of a shameless arrangement to favor a result.

 

In a column published by Dr. Hernán Peláez, he commented: Thank goodness here, Coljuegos gives a license to betting houses. But I don't know if it monitors the exercise and the yields of these operations and health aid are publicly known —and should be— and education. Or does anyone know? to get out of my ignorance.

 

I answer: if Coljuegos does financial monitoring BUT it is time for Coljuegos to start a crusade in pursuit of Fair Play and be the guarantor of fair play and prevent soccer from being used to launder money through betting; His function, among others, is control, not just the collection of money; he has to see where he comes from, and that is the task he must take on.

 



In Brazil there is so much to choose from when it comes to Gaming, that everyone wants to invest. 

Is it going to be possible to silence the advertising of Sports Betting?

The Brazilian Senate Agency reported that it will discuss draft regulation 2,234/2022 to legalize casinos and jogo do bicho (the popular national lottery) throughout the country. In the first instance, the project will be debated by the Constitution and Justice Commission (CCJ).

 

Bill (PL) 2,234/2022 was presented two years ago by the now former deputy Renato Vianna to authorize, among other modalities, the operation of casinos and bingos, horse racing and the aforementioned lottery.

 

The text authorizes the installation of casinos in tourist centers or integrated leisure complexes, under the limit of one casino in each state and Federal District, with the exception of São Paulo, which could have up to three casinos, and Minas Gerais, Rio de Janeiro .

 

In addition, gambling houses will also be able to operate on sea and river vessels, which will follow specific rules for this sector. On the other hand, operators must demonstrate a minimum paid-up share capital of at least 100 million reais and will be able to maintain their licenses for 30 years.

 

At the same time, the bingo sector would also be regulated, in person and online, allowing in each state the accreditation of one legal entity per 700 thousand inhabitants to install these halls. For bingos, licenses would be valid for 25 years, renewable for the same period. Likewise, rules would be added for horse racing, which could be operated by racecourses accredited by the Ministry of Agriculture, which could also operate, at the same time, bingo and video bingo games.

 

The project seeks to transfer to state control a practice that today constitutes a minor crime,” argued Senator Irajá Abreu. And he cited statistics on the legal or illegal betting market, which demonstrate that “gambling already constitutes a relevant economic activity.”

 

The explosion of the Brazilian betting market and the possible opening of casinos is attracting global giants in the sector. According to a report by the newspaper O Globo, companies such as DraftKings, Hard Rock International and MGM Resorts International, as well as Caesars Entertainment, are considering entering this market.

These names are among the more than 130 companies that have expressed prior interest in a Brazilian license, as reported by the Ministry of Finance.

 

 

 



The current president of Coljuegos does not represent the Gaming industry in Colombia. 

Is it going to be possible to silence the advertising of Sports Betting?

Unfortunate, if not infamous, was the intervention of Marco Emilio, president of Coljuegos, during the inauguration of the event, and the opening of the two assemblies of the associations, at the last GATexpo in Cartagena.

 

 

Considering that he is a person alien to the industry and especially to those located, he should demonstrate less servility towards permanent bets and respect, as in the army, the seniority of all of us. Many, if not all, of us feel offended by the derogatory comments and ignorance of the enormous effort of people like Elizabeth Maya and Evert Montero who have prioritized the implementation and good practices regarding money laundering. assets.

 

In the best style of the old policy - which is understandable - it has turned Coljuegos into another state institution where the “aja” is already a reference to accelerate the permits that have been held up for months, most likely to soften the (the) sorry businessman who will end up leaving the envelope under the trash can there and come pick it up on Monday...

 

When asked about Coljuegos, he only limits himself to reading the speech that has been passed to him from the office of his advisors and that is where the verbiage about lotteries, chances and bets comes to the surface of his lips and there is nothing else on the page From Coljuegos there are only approvals for draws, perks, new regulations, facilities, opening of markets for permanent bets and for a permit from an operator, there is no time... of course sorry, as he said at the Fair: the illegals and thugs from the locals and casinos who have earned that reputation through their own fault should go to the prosecutor's office to report because I don't know anything.

 

It's embarrassing when he starts talking about technology and the trip to Las Vegas - sponsored of course - and that on an important news network he said that by seeing the machines he knew how they paid, oh no! So, he dedicates himself to gambling and makes more money... or he writes a book and becomes a millionaire, and at the same time destroys all the casinos in the world because he is going to reveal the secret.

 

Since his arrival, Coljuegos has gone from more to less and it is not necessary to be a fortune teller to know that he came to the entity to do what he had to do regardless of the cost, in the end he is not the one who pays, it is us and they pay him for that.

 

What else to expect from the very corrupt, very old school.

 

 

 



But why are companies in the gambling industry now going (or staying) private and is this something reflected in other industries? 

Is it going to be possible to silence the advertising of Sports Betting?

Gambling Ins.

A gavel, a gong, a bell; the three symbols of a fresh day of trading at the New York Stock Exchange (NYSE). Although the tool itself has changed over the years, the act of the ‘opening bell’ has been solidified across public trading houses - even though Nasdaq doesn’t have a physical trading floor, the house still has an opening bell ceremony each day. That’s how strong it is. 

 

However, more companies, with some high-profile examples within gaming, are pulling away from this iconic morning routine and instead favoring the quiet life of private equity.

 

But why are companies going private? 

There are a few reasons why some big gambling companies are going private. 

 

First of all, when a company goes public, there is a far greater level of administration and bureaucracy. A private company therefore has more control over its business, without having to please multiple shareholders.

 

Once a company goes private, the business is in the hands of a few select people; either the private equity firm or the family controlling the company. This makes it infinitely easier to make decisions and act on them.

 

There’s also less volatility from being on the publicly traded stock market, too. The stock market has quite infamous ups and downs, but unless you’ve been living under a rock for the past five years, you’ve probably noticed some global events that affected the economy quite severely. 

 

If anything, this proves that there’s no set path to success for companies; going public is no longer a symbol of ‘making it’ but should instead be analysed as a viable strategy, rather than the only strategy

 

One of the biggest positives of being publicly traded, however, is access to capital. It used to be one of the only ways companies could get funding for projects, which is why going public was historically seen as the end goal for many businesses in the past. 

 

But this isn’t the case anymore. Even as far back as 2018, IPOs brought in $50.3bn in the tech sector, while private equity firms invested $130.9bn.

 

Some companies never went public in the first place.

Once a company goes private, the business is in the hands of a few select people; either the private equity firm or the family controlling the company. This makes it infinitely easier to make decisions and act on them. The biggest example in gambling is bet365, which has been private since it launched in 2000, owned and operated by the Coates family. On the supplier side, Interblock is a huge firm one would assume is NYSE-listed but has remained private, in 2022 being acquired by (you guessed it, private equity) funds managed by Oaktree Capital Management.

 

So perhaps we’ll see a new era of company ownership going forward, where gaming companies won’t be afraid to rely on private equity, rather than face the public eye on the stock market. Is it time for more casino and sports betting companies to take a gamble on their products and boot out the shareholders and their opinions for good?



The illegal Online market in the United States exceeds the Legal income 3 to 1. 

Is it going to be possible to silence the advertising of Sports Betting?

A report conducted by YieldSec and commissioned by the Campaign for Fairer Gambling (CFG) suggests the illegal sports betting and online casino markets are far outpacing the legal betting market.

 

 

 

The report says 103 legal operators (both online casino and sports betting apps) target U.S. customers, while there are 860 illegal operators targeting U.S. customers. The report says those illegal operators generated $40.9 billion in gross gaming revenue in 2023 compared to $16.9 billion for legal operators.

 

The report even estimates the amount wagered on the 2024 Super Bowl via illegal operators was $500 million more than the amount wagered through illegal operators in 2023.

 

The black market is alive and well in America. Legalizing iGambling was never going to adequately weaken the illegals,” CFG founder Derek Webb said in a press release. “But the presence of the black market has served as a useful foil — the legal gambling sector’s main rationalization for expansion.”

 

Substitution from illegals to legals is simply not happening at the pace it should – illegals are used as brands of choice and convenience, with some substitution to legals for offers and account opening incentives, when available, as with the Super Bowl,” the report concludes.


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