European consumers are continuing a trend of showing a greater affinity for mobile gambling, as new data reveals that the continents online gambling market grew by 11 per cent last year. The market expansion saw gross gaming revenue rise from 2017’s €20m to €22.2m year-on-year.
The data is said to confirm a record-high online gambling share of the EU’s total gambling market, with online activity accounting for a 23.2 per cent slice, up from the previous year’s 21.2 per cent.
The UK market accounted for the largest portion of the total EU online gambling market with 34.2 per cent, representing a market value of €7.3bn GGR.
Furthermore, 57 per cent of online bets were done so from a desktop computer with 43 per cent place from phones and tablets, showing a shift to mobile with an increase from 2017’s 39 per cent.
The data sees 320m online payments in deposits and withdrawals processed, €86m in sports sponsorships to European sports federations, leagues, clubs and event, 32,000 jobs created and sustained and a total of 16.5m customers.
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