Building on the success of its Global Pokers‘2023 Celebrity Challenge, Virtual Gaming Worlds (VGW) is expanding its partnership with the Olympics’ most decorated medalist, US swimmer Michael Phelps. The enhanced collaboration will see the champion swimmer and poker aficionado promote upcoming Global Poker challenges, tournaments, and promotions across the brand’s marketing channels.
Phelps, who won more medals during his career than any other Olympic athlete—28 total and 23 gold—said he’s excited about the Global Poker partnership.
The Phelps-Global Poker partner announcement follows VGW’s signing of Ryan Seacrest as a brand ambassador for its Chumba Casino property. Johnson said that the company expects a positive reaction to the Phelps announcement after finding success with the Seacrest-Chumba deal.
We are really pleased with how positively received the partnership with Ryan Seacrest at Chumba Casino was and are equally excited about working with Mr Phelps again in a greater capacity to the GP Celebrity Challenge.
