Coljuegos has understood that its search for new sources of income must be constant not only for the obvious fact of enriching its coffers for its operation and transfer of money for the health of Colombians, but also because this allows Colombia to become a market much more attractive and complete within the gambling industry.
With this same guideline, JUEGALAB, is an initiative of Coljuegos where they seek to listen to the different actors that are part of the sector, with respect to potential ideas of new games that the Colombian market needs to be dynamic, creating a bank of ideas.
Which will be susceptible of study, to analyze the viability of its possible regulation and authorization by Coljuegos, in such a way that they allow greater profitability in the exploitation of the rent monopoly on the games of chance of their competition, destined to the Health services.
This initiative will have 3 key moments, the first is the filing of the documentation that contains the idea of ââthe game that the Colombian market needs and the acceptance document of the terms and conditions, then it is accompanied by a socialization of the results of the first innovation space, which will be carried out in the accountability of the entity and finally goes to development.
In this sense, the first moment began on February 21 and will continue until March 30 of this year, in the city of Bogotá, because that is where all the participants have to send the documentation.
In this call for the bank of ideas may participate the authorized operators by Coljuegos in the national territory, the associations and associations of games of luck and chance, institutions, natural persons (of legal age) and any other person that has interest on it, even if they are from abroad, for this last part, if a foreigner wants to participate of this initiative only has to have a representant in the country.
All participants must reside or have representation in Colombia and provide their contact information (name, ID, telephone, email). Understood this, the participants must deliver to Coljuegos the document that contains the following information:
- New game idea in the Colombian market
- What need does it cover?
- Background
- Potential in the market
- Player profile
- Type of game
As well as the respective authorization for the treatment of your personal data and the acceptance of Coljuegos's personal data treatment policies. It is essential to be clear that the use of the idea presented does not generate any remuneration in your favor.
Finally, the socialization of the results of this first innovation space will be carried out in the accountability of the entity.
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Although representatives of the restaurant located in Medellín confirmed that the betting house called 1win had canceled the event that same morning, Coljuegos' intervention was crucial to guarantee compliance with the law and prevent future attempts at illegal operations in the country.
The purpose of the event was to educate attendees about affiliate marketing strategies, traffic arbitrage and other forms of monetization in order to boost the participation of the betting public on the platform.
Bookmaker 1win is a gaming platform for bettors from the Russian Federation, Commonwealth of Independent States countries and near abroad countries.
However, Coljuegos has determined that the 1win brand does not have the required authorization to operate in Colombia, which makes any promotional activity in Colombian territory illegal. Furthermore, 1Win is not part of the web portals authorized to operate games of luck and chance over the Internet.
In this case, the entity highlighted that it will continue to work tirelessly to protect consumers and guarantee that all activities related to gambling are carried out in accordance with current regulations. It is worth remembering that, “To date, 15,120 blocking orders have been issued to unauthorized online gambling portals,” The national government will put the magnifying glass on health resources coming from taxes on games of luck and chance
The Secretariat of Prizes and Betting (SPA) - an entity of the Brazilian Ministry of Finance - recently issued Ordinance SPA/MF 722/2024, which details the technical and security requirements that sports betting and online gaming operators must meet. The technical requirements focus on the technological infrastructure of the betting systems. Specifically, all authorized operators must store the betting system and the corresponding data in data centers located in Brazil.
In exceptional circumstances, systems and data may be located outside Brazil, but must meet certain criteria. Operators must present to the SPA an explanation of why their systems are kept outside Brazil. The data center must also be ISO 27001 certified.
These conditions include that the countries have an International Legal Cooperation Agreement with Brazil in civil and criminal matters. Data owners abroad must authorize data transfers in advance. To facilitate effective supervision, operators must provide the SPA with data on bets, players, customer portfolios, legal destinations, and other operational information. This manual will soon be available on the website of the Secretariat, which may request additional information from the operator at any time.
On the other hand, operators must obtain certification of their platforms and systems from entities recognized by the Ministry of Finance. They must meet strict technology and security standards to protect consumers against potential fraud or unauthorized access.
Ordinance 722 SPA/MF 722 was published in an extra edition of the Official Gazette of the and can be consulted at the http://www.in.gov.br/web/dou/-/portaria-spa/mf-n-722-de-2-de-maio-de-2024-557715851
Senator Angelo Coronel, from the PSD party in Bahia, seems frustrated with the delays in implementing the law regulating sports betting in Brazil. He criticizes the Ministry of Finance for its sluggishness in collecting the grants for operating licenses, despite the estimated significant revenue of at least R$5 billion that could benefit the public coffers.
The senator views this potential revenue as a means to address other fiscal issues, such as compensating for payroll tax exemptions for certain sectors and small municipalities, which have faced legal challenges.
Caixa Econômica Board postpones decision on lottery transfer.
Although the law regulating the betting market was passed at the end of 2023, the appointment of the head of the Secretariat for Prizes and Betting, the Treasury body responsible for overseeing betting operators, only occurred recently. Senator Coronel expresses his frustration with this delay, emphasizing that Congress acted promptly in approving the legislation, but the government has been slow to implement it.
The taxation structure outlined in the law includes a 12% levy on bookmakers’ revenue and a 15% tax on punters’ winnings. These measures were part of Finance Minister Fernando Haddad’s plan to help achieve a zero fiscal deficit by 2024.
The Secretariat for Prizes and Betting is currently focused on drafting regulations governing the operation of the betting market in Brazil. Once these regulations are in place, interested legal entities will undergo evaluation, including criteria related to integrity and prevention of fraud. Over 130 companies have expressed interest in operating in the Brazilian market.
It’s highlighted that the law provides legal entities operating in Brazil with a minimum of six months to comply with the regulatory provisions once they are established. Senator Coronel hopes that the newly appointed Secretary for Prizes and Betting, Regis Dudena, will expedite the regulatory process.
The LifeMiles loyalty program and Codere launched a promotion aimed at the regulated market of Colombia and which has the legendary and much-loved former soccer player Carlos "El Pibe" Valderrama as the protagonist.
To participate, users must register their LifeMiles account number in the “Promotions” section of Codere, and then bet on any sport from COP 100,000 (USD25) with a minimum odds of 2.0. After that, they will begin to accumulate LifeMiles miles.
LifeMiles is a loyalty program, with more than 9 million members and hundreds of allied businesses (including Avianca, Bancolombia and many more) where members can earn and use their LifeMiles.
Can earn LifeMiles through our partner businesses: • On everything you buy, using an Avianca LifeMiles credit or debit card. • For air tickets, hotel stays, car rentals and other travel-related activities. And now to play in Codere.
The sale process of Enjoy is still in the early stages, but it already has several interested parties in its assets.
According to the Chilean press, Logrand Entertainment, the main target as a possible buyer in recent months, is interested in acquiring the operator's positions. However, the rooms in Viña del Mar, Coquimbo and Pucón would be left out of the equation.
According to Diario Financiero, the company considers the prices paid for these permits “stratospheric”, so it would be more profitable to pay the guaranteed notes. In this way, other operators such as Dreams and Marina del Sol would have the opportunity to invest there.
On the other hand, Enjoy's perhaps most relevant asset, the Punta del Este casino, is the one that generates the greatest interest in international companies. There would already be advanced negotiations with five potential buyers, despite certain negative projections in this regard.
The imminent regulation of gambling in Brazil, which could include physical casinos, would be detrimental to the Uruguayan operation, whose main clients come from that country.
However, the Plaza Esteña is relevant beyond its games room, as it is a central destination for tourism in the region. In this way, it is very likely that it will remain one of the most important assets of the Chilean company.
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