The LifeMiles loyalty program and Codere launched a promotion aimed at the regulated market of Colombia and which has the legendary and much-loved former soccer player Carlos "El Pibe" Valderrama as the protagonist.

To participate, users must register their LifeMiles account number in the “Promotions” section of Codere, and then bet on any sport from COP 100,000 (USD25) with a minimum odds of 2.0. After that, they will begin to accumulate LifeMiles miles.

LifeMiles is a loyalty program, with more than 9 million members and hundreds of allied businesses (including Avianca, Bancolombia and many more) where members can earn and use their LifeMiles.

Can earn LifeMiles through our partner businesses: • On everything you buy, using an Avianca LifeMiles credit or debit card. • For air tickets, hotel stays, car rentals and other travel-related activities. And now to play in Codere.

The sale process of Enjoy is still in the early stages, but it already has several interested parties in its assets.

According to the Chilean press, Logrand Entertainment, the main target as a possible buyer in recent months, is interested in acquiring the operator's positions. However, the rooms in Viña del Mar, Coquimbo and Pucón would be left out of the equation.

According to Diario Financiero, the company considers the prices paid for these permits “stratospheric”, so it would be more profitable to pay the guaranteed notes. In this way, other operators such as Dreams and Marina del Sol would have the opportunity to invest there.

On the other hand, Enjoy's perhaps most relevant asset, the Punta del Este casino, is the one that generates the greatest interest in international companies. There would already be advanced negotiations with five potential buyers, despite certain negative projections in this regard.

The imminent regulation of gambling in Brazil, which could include physical casinos, would be detrimental to the Uruguayan operation, whose main clients come from that country.

However, the Plaza Esteña is relevant beyond its games room, as it is a central destination for tourism in the region. In this way, it is very likely that it will remain one of the most important assets of the Chilean company.

This Wednesday the Brazilian iGaming Summit 2024 / BiS SiGMA Americas 2024 Congress began at the Transamérica Expo Center in the city of Sao Paulo.

The opening speech was given by Alessandro Valente and Carlos Cardama, co-founders of the event, together with Eman Pulis representing the SiGMA Group.

“We have held a fair that really is an example for all Latin America, I don't know if for the whole world. But, with great humility, we thank you all for your participation,” said Cardama,

Who also highlighted the current moment in Brazil “which is one step away from being First World because of all the technology we have here.”

The Congress will take place on April 24 and 25 with presentations from iGaming industry experts and large companies to explore new advances in technology and strategies.

Representatives of the Secretariat of Prizes and Betting (SPA) of Brazil met with authorities of the Buenos Aires Lottery (LOTBA), taking advantage of their visit to Buenos Aires during the CIBELAE 2024 Conference.

Simone Vicentini [pictured] , deputy secretary of the SPA, had a meeting with Jesús Acevedo, president of LOTBA, and his team, a meeting in which executives from Gaming Laboratories International (GLI), a certification company approved in both jurisdictions, also participated.

The participation of SPA members in the Cibelae 2024 Conference revolved around this year's central theme: "Sports Betting in Latin America: approaches to a developing market." The SPA, created in February of this year to regulate sports betting and online casino games, plans to develop and implement a regulatory framework for online gaming, payment methods, strategies for responsible gaming and prevention of money laundering.

All these areas are of reference for the LOTBA, and the meeting also served to share that experience.

The Brazilian Football Confederation (CBF) published the new General Competition Regulations (RGC) of 20241. This document establishes the general norms and rules for the dispute of all championships organized by the entity. One of the most notable novelties of the new RGC is the regulation on betting house sponsorships on club uniforms. According to Article 114, the display of betting house brands on club uniforms is conditional on compliance with the requirements set forth in Law 14790/2023 and in the regulations of the Ministry of Finance.

Law 14790 on Sports Betting came into force on December 29. This rule and the regulation of the Ministry of Finance are fundamental for the implementation of the new rules on betting house sponsorships.

The new RGC also reinforces integrity actions and combats the manipulation of results. The CBF may request the production of a report by a company specialized in the detection of manipulation of results. In addition, sports betting companies must submit a declaration of non-involvement in any economic infringement or ethical violation related to the manipulation of sports results.