Brazil is emerging as the giant of online gambling, with estimates projecting gross revenue (GGR) of US$10 billion (R$47.2 billion) by 2029, according to the How to Win Brazil’s Regulated Market report by H2 Gambling Capital and OpenBet. However, the rapid growth of the sector faces serious regulatory and operational challenges, which could slow its expansion if operators fail to adapt to the new demands of the market.
The study reveals that sports betting will account for 55% of the market in 2025, followed by slots with a 27% share. By 2026, there are expected to be 39 million active accounts on betting platforms, with an average GGR of US$133 (R$745) per user. In addition, football accounts for 86% of the revenues in this sector. Despite these multi-million dollar figures, the industry faces key obstacles.
Compliance with Ordinance No. 722, which requires precise geolocation to ensure that players are in authorized areas, will force operators to implement advanced tools such as OpenBet Locator. In addition, regulatory pressure puts the need for strict controls on responsible gaming at the center of the debate, with platforms such as Neccton leading in user protection.
The explosive growth of betting in Brazil could become a double-edged sword. While the country is positioned as a multi-billion dollar market, operators will have to balance profitability and legal compliance, or risk being left out of a sector in full transformation.
