India’s Tata Play Binge has expanded its global reach by powering the launch of Cignal Super, the Philippines’ first all-in-one streaming app, developed in collaboration with MVP-backed Cignal TV. The move signals Tata’s growing ambition in the digital entertainment sector—and potentially opens doors toward broader online gaming and betting integration in Asia’s rapidly evolving content markets.
Launched on May 22, 2025, Cignal Super consolidates multiple OTT platforms under a single interface, eliminating the need for users to manage separate subscriptions. The app aggregates content from global and regional providers such as MAX, VIU, Lionsgate Play, Hallmark+, Curiosity Stream, Fuse+, Pilipinas Live, and Cignal Play.
Two flexible subscription tiers are available:
- Premium Plus at ₱799/month
- Premium at ₱499/month
With promotional pricing of ₱399 and ₱249 until May 31, 2025.
This “super app” model is powered by Tata’s white-label platform, already used in the Indian market to merge streaming, sports, and interactive content. With the Philippines showing increased interest in esports and casual online gaming, Tata’s tech infrastructure could potentially support regulated betting features in the future.
Tata Play CEO Harit Nagpal said the launch “demonstrates the flexibility of our technology to scale across markets and support local partners in building branded entertainment ecosystems.”
Meanwhile, Cignal TV President Jane Jimenez-Basas called it “a major leap in making content access simpler and more affordable for Filipino audiences.” Cignal Super is now available via Google Play, Apple’s App Store, and at cignalsuper.com.
