Madrid, August 14, 2025 – The Dirección General de Ordenación del Juego (DGOJ), Spain’s national gambling regulator, is stepping up its public engagement game with a new high-profile communications initiative. The agency has launched a simplified open tender worth €121,529 to contract a senior-level professional dedicated to enhancing its digital presence and public visibility.
The selected contractor will be responsible for developing and managing content across multiple platforms, including Bluesky and YouTube, while producing infographics, audiovisual materials, and graphic designs tailored to improve public understanding of gaming regulations.
According to the DGOJ, this initiative is about making regulation more transparent, accessible, and relatable—not only to operators but also to the general public. The contract is scheduled to start in August 2025 and will run for four months, with the possibility of extending up to 24 additional months based on results and strategic needs.
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Industry analysts see this as part of a broader global trend where regulators are adopting modern communication strategies to humanize their message, improve public trust, and counter misinformation in a competitive online environment. By investing in storytelling and cross-platform visibility, the DGOJ is positioning itself to engage more directly with stakeholders in Spain’s evolving gaming market.
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This communications upgrade could also help the regulator respond more quickly to industry developments and public concerns, fostering a more dynamic and responsive regulatory environment.
