Mexico’s gaming market is projected to reach €6.05 billion in GGR in 2026 and grow by a cumulative 48.3% through 2030, according to BETBY’s report “Mexico at a Crossroads: A Major Market Reaching a Turning Point. Can It Keep Pace With LatAm?”, released on August 25, 2026, using forecasts from H2 Gambling Capital and digital data from DataReportal.
The report estimates that 60.2% of Mexico’s GGR will already be generated online in 2026, while gaming through mobile devices will account for approximately €1.65 billion. Digital onshore channelisation stands at 79.9%, leaving roughly one-fifth of activity outside the regulated market.
Mexico has a base of 132 million inhabitants, around 110 million internet users and 145 million mobile connections. Some 96.7% of internet users access the web via mobile phones, while mobile devices account for 67.29% of web traffic. Android represents 84.12% of mobile operating systems and iOS 15.77%. The market also shows a strong digital-payments component: 56% of e-commerce transaction value comes from cards and 28% from digital wallets, even though only 52.4% of people aged 15 and older hold an account with a formal financial institution.
BETBY also places Caliente as the dominant operator, with around 55% market share in 2025, down from approximately 84% in 2020, reflecting increasing competition. The main challenge is regulatory. Mexico still operates under the Federal Gaming and Raffles Law of December 31, 1947, administered by the Ministry of the Interior (SEGOB) through the General Directorate of Gaming and Raffles (DGJS). As of August 2026, SEGOB is headed by Rosa Icela Rodríguez Velázquez. The DGJS remains responsible for authorisations, supervision, permits, enforcement and sanctions, although its public portal does not identify a currently verifiable Director General.
Experts featured in the report include Miguel Ángel Ochoa Sánchez of AIEJA, Evert Montero Cárdenas of Fecoljuegos, Ed Birkin of H2 Gambling Capital and Juan Pablo Barahona, BETBY’s LatAm Regional Director.
Mexico’s broader economy is also projected to expand, with GDP rising from €1.80 trillion in 2026 to €2.24 trillion in 2030, while inflation is expected to fall from 3.9% to 3.0%.
