Women's soccer in Colombia continues to grow every day, where more fans and companies seek to have a better relationship with the figures of this sport. One of the markets that has noticed this increase in popularity has been that of online betting, a scenario in which during the last year there has been an increase of 15% in bets.
A report confirms that 35% of bets are made by women, while 65% by men. Also highlighting that local teams like: América de Cali, Junior and Millonarios are the Colombian women's soccer teams that receive the most bets.
According to the latest reports from Coljuegos, in the first half of 2022, sales in the betting sector amounted to more than $355 billion pesos, presenting an increase of 104% compared to the same period in 2021, in which only $171 thousand were reported. million pesos, where of these figures, 32% belongs to internet operators.
A market niche that was ignored is the female one and in line with this, operators such as Betsson Colombia, saw the potential and it has been so that they have hired Nicole Regnier and Sara Uribe as brand ambassadors for their betting and online casino fronts. recognized public figures within the sports and entertainment sector. All of the above in order to impact more audiences that are interested in sports and the world of betting.
Without a doubt, the marketing of female figures attracts male bettors by itself, creating a synergy around a sport that is now mixed and gives great results.
