The lottery is often seen as an outdated industry. There are lots of complicated regulations and many obstacles to deal with that you do not have in other companies. But, of course, that's why there is a chance.
First, it is amazing that, all over the world, only 3% of the lottery is made online. That said, the biggest problem for the millennials is the generation and their reluctance to play lotteries. It's not like they're playing offline and the challenge is how to get them online - they're just not playing.
In Germany, for example, they have the main game of the state lottery, Lotto 6aus49. If you come back seven years ago, there were twice the number of people between 20 and 30 playing that product than those who play it now. In other words, the number of people in that age group playing the main product of the lottery in Germany has been cut in half in just seven years. This is happening all over the world.
We have to ask: what will the lottery be for the millennials? How will it look? How is it going to be different? That is a much bigger prize and a much more interesting question for an investor to approach.
Research indicates that millennials are less interested in the mega cash jackpot and more interested in experiences they once have in life or that money can not buy experiences.
We are starting to see disruptive businesses through offering products that have lottery features, but instead of a £ 20 million jackpot, you can win a date with a celebrity or spend time with a famous musician.
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