To make online bets authorized by the Colombian State is to bet on health, since part of its resources are destined to this sector through Coljuegos. Institutions in the financial and technological sector, sports clubs, businesses, advertising, among others, have been feeling the weight of the income of online gambling in the economy, a benchmark sector for the continent in terms of regulation. On July 22, 2017, the first sale of bets was made online according to the regulations described in Agreement 04 of 2016, allowing Wplay.co to become the pioneer of the industry in the regulated market.
From that day, with 60 bets generated by us, we had about 450 thousand bets a day now, in the whole online category (we estimated by the end of 2020 some 500 thousand bets a day, which shows the potential of a nascent industry)
Coljuegos has announced more than 2 million registered users in the 17 authorized operators, when some of us expected this figure after 3 years of legal gambling offer.
In Colombia, the European model of sports sponsorship has been replicated, where bookmakers are sponsors of the big clubs. Wplay.co has been in Colombia a benchmark with its sponsorship of the Colombian Olympic Committee, as well as eight of the most traditional professional soccer teams: América de Cali, Atlético Junior, Atlético Nacional, Deportivo Cali, Deportivo Independiente Medellin, Millonarios Fútbol Club, Once Caldas and Unión Magdalena.
The foregoing shows that betting houses have boosted the sports advertising market in Colombia. It is estimated for 2019 that the online betting sector will invest more than 50,000 million pesos in advertising in the different media. In addition, a monthly investment of 1,200 million in services and technological improvements is projected, for the good experience of our players who can place their bets from anywhere, with nearly 3,000 daily events, thousands of ways to bet, taking advantage of internet coverage in the country that today exceeds 95% of the municipalities.
Online gambling, being just a nascent industry, has already marked an important impact on the Colombian economy and the way thousands and thousands of users entertain themselves. Impact reflected in the social sphere with the generation of new jobs (which in the case of our company shows some 11,000 direct and indirect jobs)
In addition to this, health revenues are estimated at more than 45,000 million in 2019. And, the campaign juebien.co was born on the initiative of Coljuegos, a commitment of the sector for Colombians to play well that includes innovative ideas from responsible and legal gambling, something not seen before in the industry.
The future is now, and the Online game proves it
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* Julio Cesar Tamayo Wplay.co CEO
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