Virgin Hotels, the hotel brand of British business magnate Richard Branson, has acquired Hard Rock Hotel and Casino in Las Vegas for an unnamed price. The property has more than 1,500 hotel rooms, a 30,000-square-foot casino, The Joint music venue, and different food and beverage, retail, and entertainment facilities.
Some of the facilities at the property may be closed and delete from the map as the iconic guitar sign above the resort’s main entrance that would be replaced by a giant V, which “is sort of guitar-shaped” and “may take over”. However, Mr. Branson confirmed that the casino will be kept and will be operated by a gaming partner.
The property will be remodeled and rebranded as Virgin Hotel Las Vegas over the next year and a half. Mr. Branson Also said that the Virgin brand is “all about fun, entertainment, not taking ourselves too seriously” and that they will pursue that with Virgin Hotels Las Vegas.
The hotel brand opened its first hotel property in Chicago in 2015. It also has plans to open properties in New York, Nashville, San Francisco, Dallas, and now in Las Vegas.
