Senate Bill S-269, introduced by Senator Marty Deacon, aims to establish a national framework for regulating sports betting advertisements in Canada. Deacon, a member of the Independent Senators Group, noted that previous efforts to legalize gambling did not address the subsequent increase in advertising.
With approximately 16 months left before the next election in October 2025, time is limited for Parliament to pass Bill S-269. The bill must progress through the Senate and the House of Commons before an election call, which would dissolve the current legislative session.
Deacon believes the bill needs to reach the House by Christmas to have a chance of passing in this Parliament. There is general support for the legislation, but the timeline remains tight.
The governing Liberals have expressed their anticipation for the bill’s arrival in the House.
Heritage Minister Pascale St-Onge acknowledged the widespread concern about the impacts of online gambling advertising on young people and other vulnerable groups.
The Bloc Québécois and Green Party also plan to review the bill when it reaches the House while the Green Party is still in the process of discussing the legislation within its caucus.
