BetMGM just made a power move in women’s sports, announcing its first-ever WNBA team partnership with the Las Vegas Aces. The multi-year agreement runs through the 2027 season and positions BetMGM as the exclusive online casino and sportsbook partner of the reigning WNBA champions.
“This partnership sets the bar,” said BetMGM CEO Adam Greenblatt. “We’re not just aligning with champions—we’re investing in the future of women’s sports.”
The deal includes prominent branding at Michelob ULTRA Arena, digital sponsorships across Aces channels, and exclusive fan experiences, such as courtside access to shootarounds and VIP seating.
One of the most innovative components is the launch of a WNBA-branded online slot game, the first of its kind in the U.S. iGaming market. BetMGM plans to roll it out later this season. The timing is strategic: WNBA betting at BetMGM surged 133% year-over-year in 2024, with growth in player props and heightened interest in the Commissioner’s Cup.
The partnership also extends off the court. The new “Steals for Meals” initiative will donate $50 per steal during Aces home games to The Just One Project, a Las Vegas nonprofit fighting food insecurity.
Nikki Fargas, president of the Aces, praised the collaboration as “a reflection of where women’s sports is headed—up, fast, and with purpose.” In a competitive sportsbook market, BetMGM is clearly signaling that the WNBA isn’t just part of the game—it’s shaping the future of it.
