In Alberta, Canada, a pilot program launched in July 2025 permits 13 casinos across the province to serve liquor continuously—24 hours a day, seven days a week—contingent upon operating slot machine gaming around the clock.
This initiative, implemented by Alberta Gaming, Liquor and Cannabis (AGLC), aligns alcohol service hours with casinos’ continuous operations. During major events like the 2025 Calgary Stampede, the AGLC authorized alcohol sales in bars and restaurants beginning at 8 a.m., with special event licenses enabling service as early as 6:30 a.m.
These regulatory adaptations form part of a broader strategy to enhance hospitality and entertainment services during peak demand periods. AGLC Chair and CEO Darin Mylet described the pilot program as a “flexible approach that acknowledges evolving consumer needs and modernizes Alberta's hospitality sector. We are optimistic about the potential to improve visitor experience while maintaining responsible oversight.” Mylet emphasized that these changes reflect a balanced response to industry feedback and community expectations, with ongoing monitoring to ensure compliance and safety.
The pilot operates under the authority of Alberta’s Gaming, Liquor and Cannabis Regulation Act and related provincial policies governing alcohol licensing and gaming activities. By legally permitting continuous liquor service contingent on slot machine availability, the AGLC functions within a regulatory framework designed to mitigate risks associated with extended hours, including mandatory staff training and enforcement pursuant to the Gaming, Liquor and Cannabis Control Act (S.A. 2008, c.G-1.5).
Temporary liquor permits authorized by the Liquor Framework Review allow early alcohol sales during significant cultural events. Economically, the program aims to increase revenue streams for casinos and adjacent businesses by leveraging extended hours, positioning Alberta competitively within Western Canada’s entertainment sector.
The 13 pioneers was:
Ace Casinos Airport (Calgary)
Ace Casino Blackfoot (Calgary)
Cash Casino (Red Deer)
Century Casino (Edmonton)
Deerfoot Inn & Casino (Calgary)
Great Northern Casino (Grande Prairie)
Grey Eagle Casino (área de Calgary)
PURE Casino Calgary
PURE Casino Edmonton
PURE Casino Lethbridge
PURE Casino Yellowhead (Edmonton)
River Cree Casino (área de Edmonton)
Rivers Casino (Fort McMurray)
Stakeholders anticipate improved customer retention and visitor satisfaction, particularly during high-profile events such as the Calgary Stampede. However, the extension of service hours necessitates vigilance to address potential public health risks and uphold regulatory integrity. As Alberta’s hospitality sector navigates this regulatory storm, the province confronts a pivotal choice: will these expanded liquor service hours anchor sustainable growth or invite intensified scrutiny over social and compliance outcomes?
