Super Bowl LX delivered the kind of headline outcomes sportsbooks often prefer—Seattle won outright, covered the spread, and the game went under—but the underlying financial picture was driven less by the main markets and more by same-game parlays (SGPs) and player props, according to industry analysis.
Nevada’s first official snapshot underscored the regional divergence. The Nevada Gaming Control Board reported $133,813,230 wagered across 186 sportsbooks, producing a $9,892,055 win and a 7.4% hold—its lowest Super Bowl handle in a decade and well below 2025’s $151,618,159 handle and $22,134,104 win (14.6% hold).
Legal Sports Report projected $1.71 billion in legal U.S. wagering on the game, estimating that more than 25% of handle may have been tied to SGPs. It also cited Citizens Bank estimates that player props could represent ~50% to 60% of Super Bowl wagering, reflecting how pick’em-style products and in-app bet builders concentrate customer activity in props.
Game flow reinforced that exposure. With scoring suppressed early and only four total touchdowns, sportsbooks avoided the “parlay snowball” that happens when multiple popular anytime-TD and correlated legs cash. A BetMGM trading manager summed it up: “Only four touchdowns being scored was a great result for us.”
Prediction markets emerge as a new rival to sportsbooks ahead of super bowl lx
Prediction markets offered a parallel read: LSR tracked $438.7 million in Kalshi trading volume across 56 sports markets and 816 outcomes, though it cautioned that trading volume is not the same as sportsbook handle.
