The Massachusetts Gambling Commission is considering changes for gambling advertising rules following an April report from its responsible gambling and research team on the results of a six-year study concerning problem gambling.
Among the policy recommendations that Mark Vander Linden, the commission’s director of research and responsible gambling, presented to commissioners for consideration was to “limit gambling advertising and availability, especially in lower socioeconomic neighborhoods, or groups that may be at increased risk of experiencing gambling harms.”
Vander Linden admitted that it may be difficult to achieve that goal but said the regulator needed to act as people in groups that have low incomes.
Vander Linden said the commission has “integrated guidance within the responsible gambling framework on casino advertising and, by and large, the casino industry follows guidance that was set out by the American Gambling Association.”
Advertising could become a greater issue if sports betting is legalized in Massachusetts.
Vander Linden said there are “definitely some lessons to be learned from other jurisdictions and sports wagering advertising” and highlighted the idea of a “whistle-to-whistle” ban on sports betting advertising, like the policy in the UK that prohibits betting ads during live sporting events.
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