Attracting Chinese and Indian players onto its gaming floor has paid off for Swiss casino group Kursaal at its Grand Casino Lucerne bucking the industry trend and increasing by 2.5% with a total revenue of 36.9m Swiss francs.
“Our gaming revenue has risen for the second time in a row. On the one hand, it pays to start operating at 9 o’clock in the morning. On the other hand, we have more guests from China and India. (READ SO: ASIAN GAMBLING UNDERSTAND THAT CHINESE TOURIST ARE INVALUABLE, THIS IT´S HOW) Especially the latter are more common in the casino than a few years ago.” Stated the CEO Wolfgang Bliem (pictured)
The casino hired an employee from China who uses the social media and personal contacts to attract tourists to the casino. About one fifth of the gaming revenue comes from tourists
“The group business makes it difficult to recruit visitors because of the short stays. But we notice that more and more Asian guests are travelling individually. With them, our efforts have paid off.” Said Mr. Bliem
