After the sales dropped, the government of japan specifically the internal affairs ministry looked up for a strategy where the technology could be involved in regards that this is a tool that permits people to do things easier and faster.
The move of the japan government will allow people to buy lottery tickets online for the popular Jumbo Takarakuji series, which offer a prize of JPY 1 billion and are sold five times throughout the year. Also available for purchase will be regular Takarakuji tickets and the Loto and Numbers series.
Patently those who wish to do the purchases online will first have to register as members on the website. Cash prizes will reportedly be wired to the designated bank accounts of winners.
Seiko Noda, internal affairs minister, said she hopes that the new online lottery service attracts 500,000 users within the first six months.
The reports that support this move explains some reasons, where is mentioned the sales have been on the decline since 2005, when approximately JPY 1.1 trillion worth of tickets were sold. In 2016, sales of lottery tickets reached just over JPY 845 billion (US$7.7 billion).
Approximately 93 percent of lottery tickets are sold via outlets near train stations. However, their hours of business are limited, and some areas are without outlets, which likely makes for numerous missed sales opportunities.
Adding to this, is the target market they want to reach, because their customers of 50 years old or even older comprise approximately 60 percent of store sales.
So, they want to attract younger generations and to expand their sales channels so what better strategy to open this sales channels to the web and smartphones.
