Australian betting technology and data solutions provider Racing and Sports (RAS) has expanded its international footprint with the creation of Racing and Sports Asia (RASA), a new Hong Kong–based division focused on one of the most lucrative horse racing markets in the world.
The move underscores RAS’s strategy to grow across key Asian jurisdictions, positioning the company closer to the Hong Kong Jockey Club (HKJC) — widely recognized as the region’s most influential and tightly regulated racing organization. Through RASA, the company aims to integrate advanced data analytics, wagering technology, and media content tailored for Hong Kong’s dynamic racing audience.
To solidify its presence, RAS acquired six established Hong Kong racing publications and a digital data platform with a strong local following. These assets give RAS direct access to a highly engaged base of bettors and racing enthusiasts while providing a foundation for new B2B and media-revenue opportunities.
RAS CEO Stephen Crispe described the expansion as a “transformative step in our global growth strategy,” noting that the new Hong Kong operations are expected to significantly increase Asia’s contribution to the company’s overall revenue — from roughly 2% to an estimated 15–17% over the next few years.
The company emphasized that the Hong Kong market offers a unique balance between strong regulation, passionate fans, and a sophisticated wagering ecosystem — elements that align with RAS’s data-driven approach to racing intelligence and performance analytics.
Industry analysts view the move as a natural extension of RAS’s existing partnerships with operators and bookmakers across Australia, Europe, and North America. By establishing a permanent base in Hong Kong, RAS positions itself at the center of the Asian horse racing scene and strengthens its capacity to deliver high-quality data, editorial content, and analytics for both fans and the global betting industry.
