A new Comscore study reveals that Brazil reached 42.5 million unique users on betting sites, trailing only the United States and England. The Top 5 countries are completed by India and Italy. According to the survey, the category has had significant growth in terms of consumption time since 2019, showing an increase of 281%, reaching 2,000 million minutes consumed per month. This represents the equivalent of 32% of the Brazilian digital population, with 80% of these consumers connecting only through mobile devices.
Regarding the user profile, 49% of them belong to class C; while, at the gender level, 61% of consumers are men, mostly over 45 years of age.
"We note that the growth in access to gambling among Brazilian consumers can be attributed to several factors, such as the popularization of online betting, the reach of the Internet and the advancement of technology, as well as the wide coverage of events. In this analysis, we deepened the profile of these users and drew an interesting picture of the category in Brazil and in the world," said Ingrid Veronesi, Comscore's senior director for Brazil.
Another aspect that contributed to the growth in the use of betting sites was their exposure on social networks. In the first quarter of 2023, the sector registered 617,000 actions in the main social networks, with Betfair being the most active brand in these media.
