Brazil’s new betting authority is intensifying efforts to curb unlicensed gambling activity by forming key partnerships with leading global technology companies.
According to the Ministry of Finance, the Secretariat of Prizes and Bets (SPA) has signed cooperation agreements with tech giants such as Google, Meta, X (formerly Twitter), TikTok, and Kwai. These alliances aim to detect, report, and restrict digital advertising and promotion of unauthorized gambling platforms targeting Brazilian users.
This move comes just weeks after the country published its long-awaited regulatory framework for online betting and iGaming, with official licensing expected to begin later this year. While the law has opened the door for legal operations, authorities are making it clear: only those who follow the rules will be allowed to operate in Brazil’s digital betting space.
The SPA emphasized that the collaboration with tech companies is key to promoting safer gambling standards, reducing exposure of minors to betting content, and protecting consumers from fraudulent operators. The agreements will allow regulators to monitor ad placements and user targeting algorithms more effectively.
Industry observers have praised the strategy as both necessary and forward-thinking. Rather than waiting for violations to occur, the Brazilian government is proactively creating the digital architecture to enforce compliance at scale.
This coordinated approach sends a message to operators and affiliates alike: compliance is not optional—it’s the cost of doing business in Brazil’s emerging market. With one of the largest online audiences in Latin America, Brazil’s success in regulating this sector could set a regional precedent.
