Coljuegos has understood that its search for new sources of income must be constant not only for the obvious fact of enriching its coffers for its operation and transfer of money for the health of Colombians, but also because this allows Colombia to become a market much more attractive and complete within the gambling industry.
With this same guideline, JUEGALAB, is an initiative of Coljuegos where they seek to listen to the different actors that are part of the sector, with respect to potential ideas of new games that the Colombian market needs to be dynamic, creating a bank of ideas.
Which will be susceptible of study, to analyze the viability of its possible regulation and authorization by Coljuegos, in such a way that they allow greater profitability in the exploitation of the rent monopoly on the games of chance of their competition, destined to the Health services.
This initiative will have 3 key moments, the first is the filing of the documentation that contains the idea of the game that the Colombian market needs and the acceptance document of the terms and conditions, then it is accompanied by a socialization of the results of the first innovation space, which will be carried out in the accountability of the entity and finally goes to development.
In this sense, the first moment began on February 21 and will continue until March 30 of this year, in the city of Bogotá, because that is where all the participants have to send the documentation.
In this call for the bank of ideas may participate the authorized operators by Coljuegos in the national territory, the associations and associations of games of luck and chance, institutions, natural persons (of legal age) and any other person that has interest on it, even if they are from abroad, for this last part, if a foreigner wants to participate of this initiative only has to have a representant in the country.
All participants must reside or have representation in Colombia and provide their contact information (name, ID, telephone, email). Understood this, the participants must deliver to Coljuegos the document that contains the following information:
- New game idea in the Colombian market
- What need does it cover?
- Background
- Potential in the market
- Player profile
- Type of game
As well as the respective authorization for the treatment of your personal data and the acceptance of Coljuegos's personal data treatment policies. It is essential to be clear that the use of the idea presented does not generate any remuneration in your favor.
Finally, the socialization of the results of this first innovation space will be carried out in the accountability of the entity.


