The Colombian market is according to an expert analysis a very exciting territory at the moment stands apart as one that is a hotbed for innovation. Since setting the regulatory process in motion back in 2016, the Colombian market has gone from strength to strength. Operators who pioneered the territory early on continue to reap the benefits now.
As the jurisdiction matures and the volumes grow, operators and providers from across the globe are now flocking to the territory. Although those who launched in Colombia in 2017 continue to dominate today, some of the market’s more recent entrants have grown impressively fast, having been able to provide diversified high-quality content. With the right local network of partners, the opportunities are plentiful for the nation’s nascent online sector.
“In South America there are not too many regulated jurisdictions and obviously what happened in Colombia is hopefully just the beginning of regulation of the entire continent”
With an open, competitive and well-regulated commercial environment, Colombia has set an example for other LatAm markets to follow. The regulation of online gambling has already provided a welcome source of revenue for the national economy. The government has also benefited greatly from the capital raised from gambling itself, as well as parallel revenue streams such as industry conferences.
The country’s successful creation of an attractive market for both operators and suppliers makes it a reference point for other Latin American territories. With a host of key verticals now ready to be explored, the future remains promising for this exciting jurisdiction.
