The Colombian online gambling market is made up of 3.3 million activated accounts and more than 15 operators. Upon the arrival of the COVID-19 and the subsequent suspension of major competitions, 78% of bets were placed on actual sporting events.
At this point is the main challenge, especially because during preventive and compulsory social isolation, this segment of the market has the most opportunities to exploit.
The president of Coljuegos considered an important advance: the reactivation of the operation of new and territorial games like lotto, the possibility for online operators to market lotto games and add virtual games to their offerings, and the package of financial measures announced by the Ministry of Estate.
Pérez Hidalgo reported that they hope to approve the live casino soon and announced that they are evaluating the regulation of international liquidity. In addition, together with the Ministry of Health, they are working on the protocol for reopening localized games (casinos and bingos), which generate the highest percentage of collection, but there are no dates yet.
