In recent years, the participation of citizens in online betting platforms has increased significantly, figures from the sector indicate that in 2019 this activity moved bets around 5.4 billion pesos, through 2.8 million active accounts of players, which means a growth of 303% compared to 1.8 billion pesos registered in 2018.
The union highlights that the number of users grew by 900% in the last three years and it is currently estimated that there is a potential market of 10 million customers, most of them interested in betting around football matches.
Taking into account the boom that this business has had, the sector has been working hand in hand with the Ministry of Sports, Dimayor and Coljuegos, in order to structure some agreements that allow early alerts to be established in order to combat the possible size of matches in the country.
Companies also seek to hire specialized platforms to detect the possible size of matches in the country, since through online bets you can show alerts or suspicious acts.
The average bet of the users is 15 thousand Colombian pesos and the union affirms that the return obtained by the winners is close to 92% of their investment.
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