In an environment very similar to last year, the participants of PGS2023 met in the city of Lima.
The conferences on Online games were the highlight of the academic part of PGS2023; In one of them, the topic was addressed in a round table "the omnichannel strategy and the step by step to consolidate the brand", with the participation of Emiliano Ávalos, Sales Manager Latam of Evolution; Ana María Padrós, general manager for Peru of Doradobet; and Mariano Sosa, commercial vice president of Plan A Technologies.
The three specialists explained that omnichannel consists of the integration of communication and sales channels, in order to facilitate the customer experience in the different verticals. However, they warned that "not all companies are ready" to adopt such a strategy.
For his part, Eduardo Sevilla, director of the Mincetur General Directorate of Casino Games and Slots, spoke about the current situation of work in the portfolio to publish the regulations of Law 31,557.
“We are not going to invent warm water: the same model that has been followed in the South American region, in Colombia and in Argentina, is the model that we are going to follow from the point of view of the regulator and, in this 120-day process , each technological platform will go according to its times, to its teams, and will work with regard to its adequacy”
The Executive Power has until June 28 to promulgate the modification of the law whose opinion was approved in the Plenary Session of Congress with the approval of the Ministry of Foreign Trade and Tourism (Mincetur).
According to the organizers of the Peru Gaming Show this year they had an increase in attendance compared to other events in the region that have not yet come close to pre-pandemic figures.
Here some pictures of the event
